Product Marketing Manager

Onward Search is hiring a Product Marketing Manager for a 7-month contract with a global consumer technology company in San Francisco, CA. This hybrid role involves supporting the Revenue Product team with go-to-market strategy, product positioning, and cross-functional launch efforts for advertising and technology solutions. The manager will also gather customer insights, contribute to messaging, and assist in developing internal enablement materials.

Must Have

• Support go-to-market planning and execution for revenue-focused product verticals.
• Gather customer and market insights for product development.
• Contribute to product positioning, messaging, and activation strategies.
• Collaborate with cross-functional partners for product launches.
• Assist in developing internal enablement materials and sales communication.
• Monitor GTM performance and support post-launch optimization.
• Foundational knowledge of digital advertising products and advertiser needs.
• Strong communication skills to simplify complex concepts.
• Collaborative team member for cross-functional initiatives.
• Highly organized and detail-oriented with strong project execution.
• Ability to manage multiple priorities with minimal supervision.
• Bachelor’s degree or equivalent experience.
• 4+ years experience in product marketing or digital marketing/advertising.
• Comfortable analyzing data using tools like Looker.

Good to Have

• Experience supporting GTM efforts for advertising or technology products.
• Familiarity with advertising measurement tools and major ad platforms.

Perks & Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning & Ongoing Training
• Education Reimbursement

In this role, you’ll support the Revenue Product team with go-to-market strategy, product positioning, and cross-functional launch efforts for advertising and technology solutions.

Product Marketing Manager Responsibilities:

• Support go-to-market planning and execution for revenue-focused product verticals, including brand and creative solutions, direct response/app tools, API-based products, and self-serve marketing platforms.
• Gather customer and market insights to guide product development.
• Contribute to product positioning, messaging, and activation strategies.
• Collaborate with cross-functional partners to support product launches.
• Assist in developing internal enablement materials and sales communication resources.
• Monitor GTM performance and support post-launch optimization.

Product Marketing Manager Qualifications:

• Foundational knowledge of digital advertising products and advertiser needs.
• Strong communication skills with the ability to simplify complex concepts.
• Collaborative team member with experience supporting cross-functional initiatives.
• Highly organized and detail-oriented, with strong project execution capabilities.
• Ability to manage multiple priorities with minimal supervision.
• Bachelor’s degree or equivalent experience.
• 4+ years of experience in product marketing, product strategy, or relevant digital marketing/advertising roles.
• Experience supporting GTM efforts for advertising or technology products (preferred).
• Familiarity with advertising measurement tools and major ad platforms (preferred).
• Comfortable analyzing data and using tools such as Looker or similar platforms.