Digital Marketing Director

Onward Search is hiring a Fashion Marketing Director for a remote opportunity in San Francisco, California. The client, a renowned clothing brand, seeks a dynamic Marketing Director to enhance brand presence and drive sales across digital and physical platforms. This role involves leading innovative marketing strategies, spearheading creative campaigns, and ensuring cohesive storytelling to elevate the brand and engage its target audience.

Must Have

• Craft and implement a marketing strategy that aligns with the brand's story, aesthetic, and values
• Collaborate with cross-functional teams, including design, sales, and finance, to ensure cohesive brand messaging
• Spearhead the creative vision for photoshoots, including casting and styling, to produce compelling visual content for various channels such as lookbooks, websites, and social media
• Lead digital marketing initiatives, including social media and influencer partnerships, to boost brand awareness and engagement
• Establish and track KPIs to optimize digital marketing investments
• Oversee the planning and execution of marketing campaigns, product launches, and strategic partnerships
• Utilize customer and market data to develop targeted strategies for messaging and media planning
• Coordinate live events, fashion shows, and public relations activities to elevate the brand's public profile
• Monitor key performance indicators and manage the marketing budget to maximize return on investment

Good to Have

• Over 10 years of experience in fashion brand marketing, particularly within retail or consumer lifestyle sectors
• Expertise in Instagram advertising, paid social media, and digital acquisition strategies
• Proficiency with AI-driven tools for creative and analytical purposes
• In-depth knowledge of consumer behavior and cultural trends
• Proven success in executing impactful marketing campaigns across various channels
• Strong leadership and team management skills
• Exceptional storytelling ability and a passion for fashion content
• Ability to thrive in a fast-paced, collaborative environment with a data-driven approach

Perks & Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning & Ongoing Training
• Education Reimbursement

There is no application deadline for this role.

Fashion Marketing Director Responsibilities:

• Craft and implement a marketing strategy that aligns with the brand's story, aesthetic, and values.
• Collaborate with cross-functional teams, including design, sales, and finance, to ensure cohesive brand messaging.
• Spearhead the creative vision for photoshoots, including casting and styling, to produce compelling visual content for various channels such as lookbooks, websites, and social media.
• Lead digital marketing initiatives, including social media and influencer partnerships, to boost brand awareness and engagement.
• Establish and track KPIs to optimize digital marketing investments.
• Oversee the planning and execution of marketing campaigns, product launches, and strategic partnerships.
• Utilize customer and market data to develop targeted strategies for messaging and media planning.
• Coordinate live events, fashion shows, and public relations activities to elevate the brand's public profile.
• Monitor key performance indicators and manage the marketing budget to maximize return on investment.

Fashion Marketing Director Qualifications:

• Over 10 years of experience in fashion brand marketing, particularly within retail or consumer lifestyle sectors.
• Expertise in Instagram advertising, paid social media, and digital acquisition strategies.
• Proficiency with AI-driven tools for creative and analytical purposes.
• In-depth knowledge of consumer behavior and cultural trends.
• Proven success in executing impactful marketing campaigns across various channels.
• Strong leadership and team management skills.
• Exceptional storytelling ability and a passion for fashion content.
• Ability to thrive in a fast-paced, collaborative environment with a data-driven approach.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

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About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.

EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

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Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

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