Partner Marketing Manager

The Partner Marketing Manager at SoftwareOne and Crayon is responsible for developing and executing marketing programs to drive joint business growth with strategic partners like AWS, SAP, and ServiceNow. This role involves building strong partner relationships, creating co-branded campaigns, managing marketing funds, and ensuring alignment between partner objectives and company goals. The manager will also track campaign performance and collaborate with sales, product, and regional marketing teams to support pipeline growth.

Must Have

• Build and manage relationships with partners, acting as their primary marketing contact and aligning on joint priorities.
• Plan and deliver co-marketing campaigns (webinars, events, digital activities, content initiatives) while managing partner marketing funds and ROI.
• Develop co-branded assets including case studies, social media content, and email templates, ensuring adherence to brand guidelines.
• Track campaign performance, providing regular reporting and optimising future activities based on data and partner feedback.
• Collaborate with sales, product, and regional marketing teams to support partner-driven pipeline growth and localised execution.
• Experience in partner marketing, channel marketing, or B2B marketing.
• Strong project management and organisational skills.
• Excellent communication and relationship-building abilities.
• Analytical mindset with experience in campaign performance reporting.

Good to Have

• Previous experience with cloud hyperscalers such as AWS, SAP, ServiceNow and Tier 2 vendors.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Perks & Benefits

• Unparalleled opportunities for talent to grow, make an impact, and shape the future of technology.
• Empowerment to work across borders, innovate fearlessly, and continuously develop skills through world-class learning and development programs.
• Purpose-driven culture where ideas matter, growth is supported, and career can go global.
• Reasonable accommodations for applicants from all backgrounds and abilities.
• Environment of mutual respect with equal employment opportunities.
• SOAR program for experienced individuals returning to work after an intentional career break.

Why SoftwareOne?

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.

The role

• Do you enjoy building strong partner relationships and turning joint marketing plans into measurable growth?
• Are you skilled at creating impactful co-branded campaigns that align partners’ goals with business outcomes?

The Partner Marketing Specialist is responsible for developing and executing marketing programs that drive joint business growth with strategic partners. This role focuses on building strong relationships with partners, creating co-branded campaigns, and ensuring alignment between partner objectives and company goals. The role includes working closely with cloud partners such as AWS, SAP, ServiceNow, and Tier 2 vendors.

• Build and manage relationships with partners, acting as their primary marketing contact and aligning on joint priorities.
• Plan and deliver co-marketing campaigns—such as webinars, events, digital activities, and content initiatives—while managing partner marketing funds and ROI.
• Develop co-branded assets including case studies, social media content, and email templates, ensuring adherence to brand guidelines.
• Track campaign performance, providing regular reporting and optimising future activities based on data and partner feedback.
• Collaborate with sales, product, and regional marketing teams to support partner-driven pipeline growth and localised execution.

What we need to see from you

• Previous experience with our cloud hyperscalers such as AWS, SAP, ServiceNow and Tier 2 vendors is desirable.
• Experience in partner marketing, channel marketing, or B2B marketing.
• Strong project management and organisational skills.
• Excellent communication and relationship-building abilities.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Analytical mindset with experience in campaign performance reporting.

Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com. Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.