Marketing & Events Operations Specialist

The Marketing & Events Operations Specialist at SoftwareOne and Crayon is crucial for ensuring the smooth execution of marketing campaigns and events. This role involves managing processes, tools, and logistics, combining operational excellence with creative event coordination. The specialist will work closely with the Sales Development Representative function to ensure lead follow-up and measure ROI on marketing activities, ultimately supporting business growth through impactful initiatives.

Must Have

• Coordinate and execute webinars, conferences, trade shows, and internal events
• Manage event logistics, vendor relationships, budgets, and timelines
• Maintain and optimise marketing automation and CRM systems
• Collaborate with sales, product, and regional marketing teams to align event and campaign objectives
• Ensure strong lead follow-up
• Track event ROI and campaign performance
• Prepare clear dashboards and reports for leadership
• Experience in marketing operations and/or event management
• Strong organizational and project management skills
• Proficiency in marketing automation platforms (e.g., Marketo) and CRM systems
• Excellent communication and stakeholder management abilities
• Ability to manage multiple projects in a fast-paced environment

Perks & Benefits

• Opportunities for talent to grow, make an impact, and shape the future of technology
• Work across borders
• Innovate fearlessly
• Continuously develop skills through world-class learning and development programs
• Purpose-driven culture where ideas matter, growth is supported, and career can go global
• Environment of mutual respect
• Equal employment opportunities
• SOAR program for experienced individuals that have taken an intentional career break

Why SoftwareOne?

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.

The role

• Do you excel at bringing structure to fast-moving marketing teams while delivering flawless event experiences?
• Are you passionate about turning marketing operations and event strategy into measurable business impact?

The Marketing & Events Operations Specialist plays a key role in ensuring smooth execution of marketing campaigns and events by managing processes, tools, and logistics. This role combines operational excellence with creative event coordination to deliver impactful marketing initiatives that support business growth. This role will be working closely with the Sales Development Representative (SDR Function) to ensure all leads are being followed up and that there is ROI on each marketing activity.

• Coordinate and execute webinars, conferences, trade shows, and internal events, ensuring high-quality delivery and brand alignment.
• Manage event logistics, vendor relationships, budgets, and timelines.
• Maintain and optimise marketing automation and CRM systems to support campaign setup, tracking, and reporting.
• Collaborate with sales, product, and regional marketing teams to align event and campaign objectives, ensuring strong lead follow-up.
• Track event ROI and campaign performance, preparing clear dashboards and reports for leadership.

What we need to see from you

• Experience in marketing operations and/or event management.
• Strong organizational and project management skills.
• Proficiency in marketing automation platforms (e.g., Marketo) and CRM systems.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple projects in a fast-paced environment.

Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com. Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.