Biddable Specialist

Company description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the leading communication group in the world. Present in Italy with 3 offices (Milan, Turin, and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients, offering a wide range of skills and integrated solutions in the various areas of creativity, media, production, and business transformation.

Overview

The Biddable Specialist will be responsible for search and social activities for one of our key clients. The ideal candidate must be able to act as a consultant for the client, identify innovation opportunities, and have the ability to manage daily planning and analysis.

Publicis Groupe is looking for a Biddable Specialist for its MILAN office!!!

Responsibilities

• Creation of social, search, and YouTube campaigns on major digital platforms such as Ads Manager or Google Ads;
• Support in the implementation of strategies and rationale;
• Collection of data and insights from EE countries;
• Analysis and reporting of campaign performance;
• Management of monthly reports and platform-related issues.

Qualifications

• At least 4 years of experience in managing search, social, and YouTube campaigns;
• Ability to design and manage search and social campaigns in relation to client objectives/KPIs;
• Ability to work with internal teams, colleagues from foreign countries, and external partners/suppliers;
• Skills in campaign monitoring, results analysis, and report development;
• Competence in KPI analysis and knowledge of Excel;
• Knowledge of the main KPIs and remuneration methods for performance marketing activities;
• Knowledge of the main paid advertising platforms: Google Ads, Meta Ads Manager, Tik Tok, Business Center;
• Consolidated skills in client relationship management;
• Knowledge of other self-service biddable platforms (e.g., Spotify, Bing, Amazon sponsored Ads), experience in programmatic advertising or in managing campaigns through dealerships and/or publishers will be considered preferential requirements.

Additional information

What we offer:

• Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts, and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Our Publicis Groupe motto "Viva La Différence".

We are committed to creating fair and inclusive experiences for all talents.