Brand Marketing Lead

Responsibilities

• Championing the interpretation of our data/analytics/market research insights, and ensuring that the Brand DNA is represented in the game and all marketing activities/assets.
• Ensuring consistent brand messaging and positioning across all marketing channels.
• Developing and implementing the overall brand strategy, including setting goals, identifying target audiences, and defining key performance indicators (KPIs).
• Managing and mentoring a team of marketing professionals, fostering a collaborative and high-performing environment.
• Overseeing the marketing budget, allocating resources effectively, and tracking spending to ensure optimal ROI.
• Creating and executing marketing campaigns across various channels, including advertising, influencers, content marketing, CRM and social media.
• Monitoring and analyzing the performance of marketing campaigns and creatives, using data to identify areas for improvement and optimize results.
• Conducting market and player research to understand customer needs, identify market trends, and analyze the competitive landscape.
• Working closely with other departments within the Publishing and Game teams– act as the voice of both the player and the market in key discussions.
• Working closely with a variety of marketing agencies, including influencers, creative agencies, market research vendors and more
• Keeping abreast of the latest marketing trends, technologies, and best practices.

Requirements

• Approximately 7 years of experience in Marketing, Brand, or Product Marketing in the games industry. Experience with live service games is a plus.
• Previous leadership experience (around 2+ years), whether as a formal manager, team lead, or project lead—especially within cross-functional marketing teams (advertising, PR, social media, design, etc.).
• Educational background in Marketing, Business, Communications, or a related field is helpful—but equivalent professional experience is equally valued.
• Hands-on experience developing and executing go-to-market strategies for live service games, across multiple platforms and global regions.
• A genuine interest in gaming communities, particularly in live service models and/or horror culture. Familiarity with Hunt: Showdown, extraction shooters, or multiplayer horror games is welcome, but not required.
• Confidence in working with data—from interpreting player behavior to using both quantitative and qualitative insights to shape marketing strategies.
• Experience working with development teams to design and communicate player personas and identify areas for improved engagement and player experience.
• Skilled in planning and conducting player and market research (e.g. surveys, focus groups), and sharing findings in a clear, actionable way.
• A solid understanding of product positioning, promotions, pricing strategies, and trends—especially within live service or free-to-play game models.
• Fluent in English. German language skills are a plus, but not a must.
• Openness to relocating to Frankfurt am Main, Germany (we offer relocation support and onboarding guidance to help make your transition smooth).

Career Path

Your professional development is important to us, so we have laid out a career plan to help you progress towards your goals and objectives.

Relocation Support

We offer a relocation budget and full coverage of flights to Frankfurt for you and your family.

You can expect extensive assistance with visa, work permits, and communication with authorities during the relocation process, as well as help settling into Germany (e.g. setting up appointments with banks, government agencies, schools, landlords, finding apartments etc.).

Company Apartment

To help you get settled, we provide you with a fully furnished company apartment during your first three months in Frankfurt.

Public Transport Pass

Discover Frankfurt by bus, tram and metro – free of charge.

Gym Card

A healthy body is a healthy mind. We offer a membership at the premium gym chain Fitness First in Germany. Work out, join group fitness classes, or relax in the wellness facilities.

State-of-the-art Office

We’ve recently moved into a brand-new, modern office located in the heart of Frankfurt. Our new workspace is designed to inspire creativity and collaboration, with open areas, quiet zones, and top-tier facilities — all just steps away from public transport, restaurants, bars and cultural hotspots.

International Environment

We truly embody diversity at Crytek. With employees from over 42 different countries, we define ourselves by our cultural diversity.

German Classes

Understanding the local culture will make your stay abroad more enjoyable, and Crytek supports that by offering German language courses for you and your family.

Events

Join us on our exciting company events, including new starter breakfasts, summer and winter parties, our annual trip to Gamescom in Cologne, and many more!

Vacation Days

At our Frankfurt office you can enjoy 24 days of vacation per year, and every 2 years you get 1 more (up to a maximum of 28 days). You will also have on average 10 public holidays on top of the days you take off.