Brand Specialist

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

The Brand Specialist is part of the Global Brand Marketing Team. The team is responsible for shaping the strategic plans for the PlayStation Brand and the creative development and execution of global campaigns. Campaigns delivered by the team embody PlayStation’s brand values and commitment to delivering boundary pushing remarkable play.

This Brand Specialist will report to the Group Manager (London based) and will play a key role in delivering global campaigns. You will support campaign development, management, and execution, while assisting with administrative tasks to improve team efficiency. The ability to manage detail and communication across multiple workstreams and stakeholders is essential.

What you'll be doing:

Campaign Management

• Support across priority paid media global campaigns and initiatives – ownership of asset management (between internal teams and agencies), PlayStation global owned channel support and localisation of campaign assets for final supply to territory and global media teams.
• Brief, develop and implement owned channel campaigns in close collaboration with internal teams and agencies.
• Manage multiple stakeholders and ensure smooth approval, communication, and asset delivery between teams and partners.
• Lead the localisation process for the team working in conjunction with internal collaborators and agencies. Ensuring smooth, timely, and detailed planning across the localisation go-to-market process.
• Provide support to territory teams to aid local campaign planning, ideation, and execution.
• Collaboration on cross-functional campaigns contributing strategic and creative feedback throughout the development process.
• Support the analysis of post-campaign data for end-to-end 360’ reporting, leading to recommendations for future efforts across each campaign channel and workstream.

Operational Efficiency

• Manage brand assets and team presentations, archiving campaigns and assets for internal reviews and final delivery.
• Increase operational efficiency through meeting planning, territory engagement, and regular reporting.
• Management of PO process with responsibility of managing, opening and tracking POs and budget.

What we're looking for:

• Bachelor’s degree (Business, Communications or Marketing degree preferred) with minimum 1 year experience or 3 years equivalent industry experience.
• Passion for the entertainment industry through experience and/or personal interest. Understanding of gaming trends and culture is a bonus.
• Excellent organisational, communication and interpersonal skills. Ability to multi-task across various projects and engage a number of different collaborators across teams.
• Strategic problem solver with the ability to draw insights from consumer research and data.
• Enthusiasm for creativity, storytelling and innovation to deliver best in class marketing campaigns.
• Ability to work flexibly. The role sits within a global team and therefore requires regular late evening calls and occasional early morning calls. Travel may occasionally be required.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.