Business Development & Partnerships - Consumer Payments

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, rewarding good financial behavior. This role involves leading CRED's partner ecosystem across various products, acting as the company's face to top Indian consumer brands. You will drive high-stakes partnerships, boost product adoption, and enable new growth through strategic merchant alliances. As a core part of the merchant-led growth strategy, you will shape how millions engage with CRED, focusing on end-to-end execution and fostering key relationships.

Must Have

• Drive end-to-end execution of the CRED Pay charter across multiple business lines.
• Lead high-value partnerships: structure, negotiate, and execute strategic deals with brands.
• Unlock growth for CRED through partner ecosystems.
• Increase CRED product adoption at the merchant level.
• Own and grow relationships with CXOs and senior stakeholders across industries.
• Lead complex product/tech integrations with partner teams.
• Identify and share partner-led insights to influence internal product roadmaps.
• Champion exclusive brand partnerships to deliver differentiated value to CRED members.
• Stay ahead of the curve on partner ecosystem innovation to unlock new monetization paths.
• 4–7 years in partnerships, enterprise sales, or category/account management in consumer internet businesses.
• Proven track record managing complex, high-impact accounts with strong outcomes.
• Deep understanding of partner/merchant ecosystems across verticals.
• Strong stakeholder management skills – from CXOs to internal cross-functional teams.
• High bias for action with ability to independently drive outcomes in ambiguous setups.

what is CRED?

CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.

CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.

You’ll play a pivotal role in leading CRED's partner ecosystem across products, becoming the face of CRED to some of India’s top consumer brands. You will lead high-stakes partnerships, drive product adoption, and enable new growth through strategic merchant alliances. As a core part of the merchant-led growth (mlg) strategy, you’ll shape how millions engage with CRED.

what you’ll own

• drive end-to-end execution of the CRED Pay charter across multiple business lines.
• lead high-value partnerships: structure, negotiate, and execute strategic deals with brands across travel, fashion, ecommerce, ott, entertainment, airlines, government & more.
• deep-dive into your account portfolio to:Unlock growth for CRED through partner ecosystems.
• increase CRED product adoption at the merchant level.
• own and grow relationships with CXOs and senior stakeholders across industries.
• lead complex product/tech integrations with partner teams to unlock seamless experiences.
• identify and share partner-led insights to influence internal product roadmaps.
• champion exclusive brand partnerships to deliver differentiated value to CRED members.
• stay ahead of the curve on partner ecosystem innovation to unlock new monetization paths.

what we’re looking for

• 4–7 years in partnerships, enterprise sales, or category/account management in consumer internet businesses.
• proven track record managing complex, high-impact accounts with strong outcomes.
• deep understanding of partner/merchant ecosystems across verticals.
• strong stakeholder management skills – from cxos to internal cross-functional teams.
• high bias for action with ability to independently drive outcomes in ambiguous setups.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.