Business Marketing Manager, Image Guided Therapy-Systems

3 Months ago • 5 Years +

Marketing

Job Description

The Business Marketing Manager will be responsible for defining and controlling the implementation of business policies, pricing strategies, and product/modality sales for health systems in China. This role involves collaboration with global and central marketing teams to develop and execute marketing strategies, including local professional marketing deliverables and business models. The manager will lead local marketing activations, train the professional sales force, and contribute to the business P&L. This role requires working in markets with complex channel structures, particularly professional channels, and necessitates adept stakeholder management within a matrix organization. The candidate will be based in Shanghai.

Must Have:

Bachelor's degree
5+ years of healthcare industry experience
Experience in marketing technology, healthcare, or medtech products
Knowledge of marketing processes
Excellent communication skills in English

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Job Title

Business Marketing Manager, Image Guided Therapy-Systems

Job Description

Your role:

Participate in defining and controlling of the implementation of the business policy, pricing strategy and product/modality to be sold by health systems business in China
Collaborate with global business to define locally relevant professional marketing deliverables, product portfolio, and business models
Collaborate with central marketing teams to ensure professional marketing communication as needed is in place; lead execution of local marketing activation towards professionals together with local marketing team
Take lead in training local professional sales force ensuring sales force effectiveness and equipment with latest clinical evidence
Drive professional recommendation of the Philips brand within professional channels in the markets by development and execution of the marketing strategies and contribution in the 24-month marketing plans
Contribute to the business P&L by supporting sales teams in professional channels
Work in the large markets, in which professional channels are significant, or require substantial development.

Your team:

You will work closely with upstream marketing, central marketing, product sales, etc. You will be based in Shanghai.

You're the right fit if:

Bachelor’s degree and 5+ years of healthcare industry experience
Experience in marketing technology, healthcare or medtech products or solutions, clinical/professional marketing or sales within professional channel
Complete knowledge and understanding of the marketing processes
Experience to work in a business with complex market/channel structures, and professional channels required significant development
Adept at senior stakeholder management and able to work effectively in a matrix organization
Excellent communication and influencing skills both oral and written in English

About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.