Channel Field Marketing Manager - Cybersecurity
Job Description
- Define marketing goals and KPIs for pipeline growth and partner engagement.
- Collaborate with Sales to optimize demand generation and track conversions.
- Assist in onboarding new channel partners with cybersecurity offerings.
- Articulate cybersecurity product and solution value to prospects.
- Develop channel partner programs tailored to the cybersecurity market.
- Align tactical marketing plans with broader marketing strategies.
- Adapt to changing market conditions and organizational requirements.
- Align marketing plans with business outcomes using campaign tracking tools.
- Proven channel marketing experience, preferably in cybersecurity.
- Strong understanding of cybersecurity solutions and partner business models.
- Excellent relationship-building skills.
- Proficiency in reporting and analytics with a results-oriented mindset.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development in cybersecurity.
- Collaborative and innovative work environment focused on cutting-edge security solutions.
Description
Req ID 26-308
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal
We are seeking a dynamic and results-driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner-generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.
Key Responsibilities:
- Strategic Development: Define marketing goals and KPIs that align with overall business objectives to ensure a clear focus on pipeline growth and partner engagement.
- Collaboration with Sales: Work closely with the Sales team to track opportunity conversion rates and optimize demand generation efforts, supporting both new customer acquisition and retention of existing customers.
- Partner Onboarding: Assist in the onboarding process and go-to-market planning for new channel partners, ensuring they are equipped with the necessary tools, resources, and knowledge of our cybersecurity offerings.
- Market Understanding: Articulate product and solution information in the context of cybersecurity challenges and business value, effectively moving prospects through the sales cycle.
- Program Development: Take the lead in developing channel partner programs and activities that drive engagement and results, specifically tailored to the cybersecurity market.
- Tactical Alignment: Align tactical marketing plans with broader marketing strategies, ensuring consistency and effectiveness across all initiatives.
- Adaptability: Remain adaptable to changing market conditions and organizational requirements, demonstrating flexibility in approach and execution.
- Tracking Success: Comfortable aligning marketing plans with tangible business outcomes using campaign tracking tools.
Qualifications:
- Proven experience in channel marketing preferably within the cybersecurity industry.
- Strong understanding of cybersecurity solutions, partner business models, and the buyer’s journey.
- Excellent relationship-building skills with internal and external stakeholders.
- Results-oriented mindset with proficiency in reporting and analytics.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development in the cybersecurity field.
- A collaborative and innovative work environment focused on cutting-edge security solutions.
If you are passionate about channel and have a track record of driving results through strategic partnerships, we would love to hear from you! Apply today to join our team.
