Communication and Marketing Specialist

The Communication and Marketing Specialist will drive strategic communication, marketing, branding, and engagement initiatives for BGSW Hyderabad. This includes planning and executing internal and external branding programs, managing agencies and media partners, leading social media marketing, conceptualizing events, engaging with industry bodies, building marketing content, creating collateral, leading university branding, and managing digital governance metrics.

Must Have

• Drive strategic communication, marketing, branding, and engagement initiatives
• Plan and execute internal and external branding programs
• Manage agencies, media partners, and external vendors
• Lead social media marketing and ensure corporate identity alignment
• Conceptualize and execute internal/external events and leadership communication
• Engage with industry bodies for events, awards, and thought-leadership
• Build and maintain a library of marketing content and collateral
• Lead University Branding initiatives
• Manage digital governance metrics
• Proficiency in Canva, Adobe Illustrator, Photoshop, InDesign, PowerPoint
• Excellent verbal and written communication skills
• Experience in B2B marketing
• Strong stakeholder and project management abilities
• Experience in event management, partner/vendor coordination, and collateral creation
• MBA or master’s in communication/marketing/mass communication
• 3-5 years of experience in B2B/B2C/IT/Telecom industries

Good to Have

• Demonstrated ability to use data and metrics to evaluate brand and communication effectiveness
• Ability to work in a fast-paced, detail-oriented environment
• Creative, analytical, and able to conceptualize visual and written brand formats

Company Description

Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 27,000+ associates, it’s the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.

Job Description

Roles & Responsibilities :

The role will be responsible for driving strategic communication, marketing, branding, and engagement initiatives for BGSW Hyderabad. The role requires strong communication capabilities, B2B marketing experience, and excellent stakeholder and project management skills.

• Drive all marketing and communication activities for BGSW Hyderabad.
• Strategize, plan, and execute internal and external branding programs.
• Manage agencies, media partners, and external vendors in collaboration with central marketing.
• Lead social media marketing, ensuring consistency and alignment with corporate identity.
• Conceptualize and execute internal events, external engagements, and leadership communication formats.
• Engage with industry bodies for events, awards, and thought-leadership opportunities.
• Build and maintain a library of marketing content – pitch decks, case studies, videos, whitepapers, etc.
• Create and deliver marketing collateral for events and communication needs.
• Lead University Branding initiatives across key institutions and talent pipelines (Campus-to-Corporate).
• Manage digital governance metrics – website analytics, social media mentions, brand impact studies.

Qualifications

Educational qualification:

B.E or MBA or master’s in communication / marketing / mass communication

Experience :

• 3–5 years of experience in B2B / B2C/ IT / Telecom / industries
• Demonstrated ability to use data and metrics to evaluate brand and communication effectiveness
• Ability to work in a fast-paced, detail-oriented environment
• Creative, analytical, and able to conceptualize visual and written brand formats

Mandatory/requires Skills :

Proficiency in either of the below design & marketing tools:

Canva, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint

• Excellent verbal and written communication skills
• Experience in B2B marketing
• Strong stakeholder management abilities
• Experience in event management and partner/vendor coordination
• Experience in creating marketing collaterals
• Strong project management skills
• MBA or master’s in communication / marketing / mass communication

Additional Information

Level : L51/L52