Content & Event Marketing Lead - Presspage

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

About Presspage

At Presspage, we’re all about making work for Public Relations and Corporate Communications teams effective and efficient. That’s why we’ve developed a software platform that helps global brands like Bayer, BMW, Emirates, Achmea, Puma, and KLM better manage their corporate communications workflows and share their brand stories with the world.

We’re now looking for a proactive and creative Content & Event Marketing Lead to take ownership of our events, content, and community initiatives across German and English speaking markets.

Culture:

We have an open mindset and challenge ourselves to change for the better constantly. We are transitioning from start-up to scale-up, and together we are putting more structure and processes in place to get to the next level. We’re currently at around 35 employees split between Amsterdam and Chicago, and growing.

Presspage has worked with solid investors since the first growth phase. The product/market fit at Presspage is now resulting in 20% growth in revenue each year, and the exponential growth phase has now started after being acquired earlier this year by Banyan Software.

At Presspage, trust and transparency are core to how we work. This role is perfect for someone who thrives in a collaborative, international, and fast-moving B2B SaaS environment - where creativity, ownership, and experimentation are encouraged.

The Role:

As a Content & Event Marketing Lead, you’ll organize, host, and promote webinars, roundtables, and in-person events in both German and English. These experiences will build awareness, generate demand, and strengthen relationships with customers and the broader PR community. You’ll work closely with our Head of Marketing and agency partners on content creation, SEO/AI-search strategy, and localization for the German market. You’ll also help develop user and customer marketing initiatives that grow an engaged community - one that shares insights, success stories, and advocacy.

You will:

• Plan, coordinate, and host webinars, roundtables, and in-person events (DE/EN)
• Manage event logistics, promotion, and post-event follow-up
• Develop new ideas, formats, and content for demand generation and community engagement
• Collaborate with our agency on SEO/AI-search strategy, content creation, and localization
• Own event and content performance optimization
• Lead user and customer marketing efforts: develop engagement programs, spotlight customer stories, and foster community
• Create and repurpose event-related content - from landing pages and campaigns to social posts and recaps
• Design simple visuals (banners, slide decks, newsletters) using Canva, Figma, or similar tools
• Track and report attendance, engagement, and conversion data to refine strategy
• Experiment with new event and content formats to deepen reach and engagement

Required Skills, Experience and Educational Qualifications

• 2–5 years of experience in marketing, events, or content creation, ideally in a B2B or SaaS environment
• Near-native fluency in English and German (spoken and written)
• Based in or eligible to work within the EU, ideally in Amsterdam
• Proven ability to plan and execute online and offline events independently
• Strong organizational and communication skills - you enjoy seeing plans come to life
• Confident leading conversations and engaging audiences
• Basic design and content creation experience (Canva, HubSpot, etc.)
• Tech-savvy and comfortable with CMS, CRM, and other marketing tools
• Understanding of SEO and content marketing principles
• A self-starter mindset: motivated, collaborative, and proactive
• Bonus: Experience in PR, communications, or journalism - you know how to tell stories that resonate

What we're offering:

• 30 vacation days plus national holidays
• Fully paid private pension plan
• Paid partner parental leave
• Flexible working hours and hybrid setup
• An open, collaborative culture where ideas are valued and impact is visible
• Support for professional growth through training, conferences, and mentorship

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.

Protect yourself by following these steps:

• Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
• Remember, employers will never request payment or banking information during the hiring process.
• If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.

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