Creative Copywriter

Match Group

4+ Years | New York, New York, United States (Hybrid) | Full Time | 12 months ago

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Job Description

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role:

We are looking for a conceptual Copywriter with a big heart and a small ego to join Hinge’s brand team.

You should have a passion for creating inspiring, clear, and contemporary work that lives at the center of culture. We’re looking for a true creative – you live for big conceptual thinking that is always cleverly rooted in strategy. As a writer, you’re passionate about the impact words can have and are deeply empathetic and considerate in your approach.

Additionally, you’re an expert at your craft, highly strategic, and excited to execute Hinge’s voice and narrative vision across global marketing campaigns, product launches, in-app moments, social impact initiatives, and more.

If you’re an imaginative word-smithing self-starter who likes to challenge the status quo, this one’s for you.

This role will report directly to the Creative Director, Narrative.

Responsibilities

Write, dream, and write some more. Across campaign concepts, brand narratives, scripts, to social posts – your concise and engaging copy will bring Hinge’s creative strategy to life.
Think big. You’ll turn sharp insights and latest trends in dating, pop culture, and design into out of the box ideas for category-leading marketing campaigns that include OOH, TVCs, Creator Marketing, and beyond.
Collaborate with creatives, marketers, product design, and our team of love scientists to inspire daters worldwide.
Represent the Hinge brand in Talent and Agency briefings.
Take us into the future, with an appetite for AI tools, where/when it's right.

What We’re Looking For

A mid-level creative copywriter: You have at least 4 years of copywriting experience, either in-house or at an advertising agency, complete with a portfolio of work that demonstrates your 'big idea' thinking and well-crafted clear, concise, and engaging copy across OOH, TVC, and beyond.
Philosophically believe that crafting world-class writing means communicating in a simple, human way that is not a marketing sales pitch.
You deeply care about the ethics and power of language through the lens of inclusion.
Have deep experience writing in a multitude of mediums. From pithy to prescriptive, you will influence everything from product wayfinding to big brand narratives.
Approach every project – from big campaign ideas to quick copy needs – with the same level of heart, enthusiasm, and rigor
You love to act as a cultural curator and also an editor that gives others' voices a stage.
Are a kind, well-intentioned, and collaborative team player: an autonomous builder that galvanizes cross-functional partners to execute in both traditional and never-done-before-your-brain-thought-of-it media.
Have deep empathy and appreciation for the nuances of contemporary dating culture
Possess a strong curiosity, ability to deal with ambiguity, work autonomously, and a preference for a fast-paced, entrepreneurial environment.

As a member of our team, you’ll enjoy:

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.

At Hinge, our core values are…

Authenticity: We share, never hide, our words, actions and intentions.

Courage: We embrace lofty goals and tough challenges.

Empathy: We deeply consider the perspective of others.

Diversity inspires innovation

Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know. Note: We will only respond to inquiries regarding accommodations and if you have any questions about your job application, please reach out to your Talent Acquisition Partner directly.

4 Skills Required For This Role

Cross Functional Team Player Creative Writing Quality Control

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