Content Writer

As Ideogram’s first Content Writer, you will define the brand's external and internal messaging, creating engaging content for customers and stakeholders. You will produce organic content that sparks curiosity, celebrates creativity, and connects with the design and AI communities. This foundational role offers creative freedom to shape Ideogram’s online presence, brainstorm ideas, and iterate quickly to inspire millions with Ideogram's capabilities.

Must Have

• Develop, write, edit, and proofread written materials for internal and external audiences (landing pages, product pages, press releases, case studies, customer emails, ads).
• Constantly brainstorm and test new ideas, formats, and trends for content.
• Partner cross-functionally with Video Content Creator, Brand Designer, Product, and Sales teams.
• Develop and manage a content calendar across the production workflow.
• Ensure content follows brand guidelines for language, messaging, and tone, and aligns with business objectives.
• 3-5 years of related experience in content editor, content design, UX writing, or digital editorial.
• Familiarity with content strategy, inclusive writing, plain language principles, SEO, and user experience.
• Exceptional written and oral communication skills.

Good to Have

• Track record of building a brand’s expansive content resources from scratch.
• Ability to take a high degree of initiative and work with minimal direction.
• Tech-savvy and open to learning new technologies.
• Ability to brainstorm, test, and learn quickly, and constantly explore new opportunities for content creation.

Perks & Benefits

• Competitive compensation and equity.
• 4 weeks of vacation.
• Comprehensive health, vision, and dental coverage.
• RRSP/401(k) with employer match up to 4%.
• Top-of-the-line tools and tech.
• Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.
• Autonomy to explore and experiment with compute/resources.
• A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.

About Ideogram

Ideogram’s mission is to make world-class design accessible to everyone, multiplying human creativity. We build proprietary generative media models and AI native creative workflows, tackling unsolved challenges in graphic design. Our team includes builders with a track record of technology breakthroughs including early research in Diffusion Models, Google’s Imagen, and Imagen Video. We care about design, taste, and craft as much as research and engineering – shipping experiences that creatives actually love.

We’ve raised nearly $100M, led by Andreessen Horowitz and Index Ventures. Headquartered in Toronto with a growing team in NYC, we're scaling fast, aiming to triple over the next year. We're a flat team with a culture of high ownership, collaboration, and mentorship.

Explore Ideogram 3.0, Canvas, and Character blog posts, and try Ideogram at ideogram.ai.

The Opportunity

As Ideogram’s first Content Writer, you’ll play an important role defining how our brand is represented by creating external and internal messaging that effectively engages customers and stakeholders. You’ll produce written, organic content that sparks curiosity, celebrates creativity, and connects with the design and AI communities in a real way.

This is a rare opportunity to be foundational to Ideogram’s growth, where you’ll own and define Ideogram’s brand voice. You’ll have the creative freedom and autonomy to shape our presence online. You’ll come up with ideas, bringing them to life quickly, and continuously iterating to inspire millions of people to see and share what Ideogram can do.

Your Mission

• Own written content creation: Develop, write, edit and/or proofread a range of written materials for internal and external audiences including landing pages, product and category pages, promotional pages, press releases, case studies, customer emails, ads and more.
• Drive content ideation: Constantly brainstorm and test new ideas, formats, and trends that make Ideogram relevant in cultural conversations, while aligning with our brand story.
• Collaborate cross functionally: Partner cross-functionally with our Video Content Creator, Brand Designer, Product and Sales teams to develop a content calendar that supports new product and features launches. Conduct content walkthroughs with project teams to drive messaging alignment.
• Develop a content calendar: Manage marketing content across the production workflow, including planning, drafting, approval, and publication, and measurement.
• Represent Ideogram’s brand: Ensure content follows our brand guidelines for language, messaging, and tone. Ensure accuracy and alignment with business objectives.

What We’re Looking For

• Experience: 3-5 years of related experience in a content editor, content design, UX writing, or digital editorial environment. You have a track record of building a brand’s expansive content resources from scratch.
• Technical Knowledge: Familiarity with the principles of content strategy, inclusive writing, plain language principles, SEO, and user experience.
• Communicative: Exceptional written and oral communication skills, including the ability to present content effectively to stakeholders.
• Self-Starter and Curious: You’re able to take a high degree of initiative and work with minimal direction. You’re tech-savvy and open to learning new technologies. You brainstorm, test, and learn quickly and constantly explore new opportunities for content creation.

Our Culture

We’re a team of exceptionally talented, curious builders who love solving tough problems and turning bold ideas into reality. We move fast, collaborate deeply, and operate without unnecessary hierarchy, because we believe the best ideas can come from anyone.

Everyone at Ideogram rolls up their sleeves to make our products and our customers successful. We thrive on curiosity, creativity, and shared ownership. We believe that small, dedicated teams working together with trust and purpose can move faster, think bigger, and create amazing things.

Ideogram is committed to welcoming everyone — regardless of gender identity, orientation, or expression. Our mission is to create belonging and remove barriers so everyone can create boldly.

What We Offer

💸Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram’s success.

🌴 4 weeks of vacation to recharge and explore.

🩺 Comprehensive health, vision, and dental coverage starting on day one.

💰 RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join.

💻 Top-of-the-line tools and tech to fuel your creativity and productivity.

📍 Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.

🔍 Autonomy to explore and experiment — whether you’re testing new ideas, running large-scale experiments, or diving into research, you’ll have access to compute/resources you need when there’s a clear business or creative use case. We encourage curiosity and bold thinking.

🌱 A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.