Creative Marketing Manager

gismart

| Kyiv, Ukraine (Hybrid) | Full Time | 3 months ago

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Job Summary

The Creative Marketing Manager will be responsible for researching the target audience, analyzing competitor creatives, and managing the full cycle of the creative factory, including task setting, designer organization, quality control, and launching creative tests. This role involves organizing brainstorming sessions, generating marketing hypotheses, and taking a data-driven approach to analyzing creative tests to develop evaluation rules. The ideal candidate will have creative marketing experience, proven ability to work with design teams, strong research skills, project management skills, and the ability to present ideas effectively. A data-driven and analytical mindset is essential, along with an upper-intermediate English level.

Must Have

Creative marketing experience
Work with design teams
Strong research skills
Project management skills
Present ideas clearly
Data-driven mindset
Upper-intermediate English

Good to Have

Copywriting experience
Hiring creative designers
Basic Meta Ads Manager experience

Job Description

Requirements

Creative marketing experience
Proven ability to work effectively with design teams
Strong research skills – audience analysis, competitor insights and performance marketing channels
Structured approach and project management skills
Ability to present ideas and research clearly and effectively
Data-driven and analytical mindset
English level: Upper-intermediate

Nice-to-haves:

Copywriting experience
Proven experience finding and hiring creative designers
Basic Meta Ads Manager experience

Responsibilities

Research the target audience as it relates to creative marketing (characteristics, interests, behaviors, and pain points)
Ongoing analysis of competitors’ creatives and products in related niches, identifying trends and patterns
Full-cycle ownership of the creative factory (setting tasks, organizing designers’ work, quality control, and launching creative tests)
Organize brainstorming sessions and generate marketing hypotheses together with PMM and GM
Data-driven approach to analyzing creative tests, developing “rules of the game” for creative evaluation