Job Description
The Creative Marketing Manager will be responsible for researching the target audience, analyzing competitor creatives, and managing the full cycle of the creative factory, including task setting, designer organization, quality control, and launching creative tests. This role involves organizing brainstorming sessions, generating marketing hypotheses, and taking a data-driven approach to analyzing creative tests to develop evaluation rules. The ideal candidate will have creative marketing experience, proven ability to work with design teams, strong research skills, project management skills, and the ability to present ideas effectively. A data-driven and analytical mindset is essential, along with an upper-intermediate English level.
Good To Have:
- Copywriting experience
- Hiring creative designers
- Basic Meta Ads Manager experience
Must Have:
- Creative marketing experience
- Work with design teams
- Strong research skills
- Project management skills
- Present ideas clearly
- Data-driven mindset
- Upper-intermediate English
Requirements
- Creative marketing experience
- Proven ability to work effectively with design teams
- Strong research skills – audience analysis, competitor insights and performance marketing channels
- Structured approach and project management skills
- Ability to present ideas and research clearly and effectively
- Data-driven and analytical mindset
- English level: Upper-intermediate
Nice-to-haves:
- Copywriting experience
- Proven experience finding and hiring creative designers
- Basic Meta Ads Manager experience
Responsibilities
- Research the target audience as it relates to creative marketing (characteristics, interests, behaviors, and pain points)
- Ongoing analysis of competitors’ creatives and products in related niches, identifying trends and patterns
- Full-cycle ownership of the creative factory (setting tasks, organizing designers’ work, quality control, and launching creative tests)
- Organize brainstorming sessions and generate marketing hypotheses together with PMM and GM
- Data-driven approach to analyzing creative tests, developing “rules of the game” for creative evaluation
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