Responsible for creative planning and development of products based on IP characteristics and user needs. This includes producing various content types like Q-version and graphic elements, generating creative copy, and managing ODM product development. The role also involves incubating original content and conducting market and user research to guide product innovation and ensure products are novel, engaging, and align with IP tone, gaining user recognition.

Must Have

• Ability to complete product creative planning for derivative development, ensuring novelty, IP alignment, and user recognition.
• Skill in discovering and showcasing product highlights, proactively enhancing product quality.
• Deep understanding of IP to develop player-approved and loved products.

Job Description

1. Develop creative planning content for products based on IP characteristics and user needs.

2. Responsible for producing content such as Q-version, proportional, graphic elements, and pen substitutes, and generating various creative copy for different versions.

3. Complete ODM product development, periodically reserve ODM projects, and incubate original content.

4. Conduct market and user information research to provide direction for product development.

Job Requirements

1. Complete product creative planning for derivative development, ensuring products are novel, interesting, align with IP tone, and gain user recognition.

2. Fully discover and showcase product highlights, proactively output, and enhance product quality through various channels.

3. Deeply understand IP to develop products more recognized and loved by players.