Creator Program Manager

thatgamecompany is seeking a passionate Creator Program Manager to lead and grow the Sky: Children of the Light Creator Program. This global initiative empowers players, storytellers, artists, and community leaders who share their love for Sky. The role involves overseeing day-to-day operations, engagement strategies, and seasonal initiatives, blending community building, influencer management, and creative campaign planning to support and celebrate creators across social media platforms.

Must Have

• Oversee and grow the Sky: Children of the Light Creator Program.
• Develop and manage onboarding, communication, and recognition systems for program members.
• Maintain program guidelines, resources, and performance metrics.
• Plan and execute creator-focused initiatives aligned with seasonal content updates and marketing.
• Partner with internal teams to create creative briefs and activations.
• Coordinate content calendars and asset distribution for seasonal creator campaigns.
• Build strong, personal relationships with creators.
• Provide creators with opportunities for feedback, mentorship, and early access to information.
• Celebrate and amplify community creations across official channels.
• Track engagement, participation rates, and program impact across platforms.
• Provide insights and recommendations to improve creator satisfaction and campaign effectiveness.

Good to Have

• Experience running or contributing to a creator ambassador or partner program.
• Knowledge of live-service or seasonal game content cycles.
• Multilingual or experience managing global creator communities.
• Familiarity with tools like Discord, Sprout Social, and social listening platforms.

Perks & Benefits

• Paid Time Off, Holidays, and Two Weeks Winter Break
• Medical, dental, and vision coverage for employees and dependents (starts on day one)
• Pet Insurance
• Compassionate leave for family care
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• 401K program with company match
• Mental health resources including Headspace membership and Employee Assistance Program (CCA)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal professional development

About thatgamecompany

At thatgamecompany, we believe in creating experiences that touch hearts and inspire human connection. Our award-winning titles including Journey, Flower, and Sky: Children of the Light invite players to explore, create, and share beauty in both digital and real worlds.

We’re looking for a passionate Creator Program Manager to lead and grow our Sky: Children of the Light Creator Program, a global initiative designed to empower players, storytellers, artists, and community leaders who share their love for Sky with the world. Candidates should have a passion for nurturing and supporting creators and their growth across all social media platforms, and be a champion for our creator community.

Position Overview

The Creator Program Manager will oversee the day-to-day operations, engagement strategies, and seasonal initiatives of one of Sky’s Creator Program. This role blends community building, influencer management, and creative campaign planning, helping creators feel supported, inspired, and celebrated throughout Sky’s regular activations.

You’ll collaborate with cross-functional teams (Community, Social, Live Ops, and Marketing) to design initiatives that encourage creator participation, showcase community talent, and deepen the connection between Sky and its player base.

Key Responsibilities

Program Management

• Oversee and grow the Sky: Children of the Light Creator Program, ensuring a welcoming and supportive environment for creators of all experience levels.
• Develop and manage onboarding, communication, and recognition systems for program members.
• Maintain program guidelines, resources, and performance metrics.

Seasonal & Campaign Initiatives

• Plan and execute creator-focused initiatives in alignment with Sky’s seasonal content updates, in-game events, and marketing beats.
• Partner with internal teams to create creative briefs and activations (e.g., creator challenges, themed content showcases, collaborative spotlights).
• Coordinate content calendars and asset distribution for seasonal creator campaigns.

Creator Engagement & Support

• Build strong, personal relationships with creators, from casual players to established influencers.
• Provide creators with opportunities for feedback, mentorship, and early access to event information.
• Celebrate and amplify community creations across official channels in collaboration with the Social Media team.

Analytics & Reporting

• Track engagement, participation rates, and program impact across platforms.
• Provide insights and recommendations to improve creator satisfaction and campaign effectiveness.

Qualifications

Required:

• 5+ years of experience in community management, influencer relations, or creator partnerships (preferably in gaming).
• Strong understanding of creator ecosystems on platforms like YouTube, TikTok, Twitch, and Instagram.
• Excellent written and verbal communication skills, with an empathetic and inclusive tone.
• Proven ability to organize and execute multi-phase community or creator initiatives.
• Passion for Sky: Children of the Light and an understanding of thatgamecompany’s values of compassion, creativity, and connection.

Preferred:

• Experience running or contributing to a creator ambassador or partner program.
• Knowledge of live-service or seasonal game content cycles.
• Multilingual or experience managing global creator communities.
• Familiarity with tools like Discord, Sprout Social, and social listening platforms.

Perks:

• Paid Time Off, Holidays, and Two Weeks Winter Break
• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
• Pet Insurance for those who need it too.
• Compassionate leave for employees who needs to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access our savings plan (401K program) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (CCA)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal professional development

We look forward to meeting you!

Applicants must be authorized to work for any employer in the U.S or Canada. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this position is $79,000 USD to $107,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.

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