Data Analyst - Marketing

Why Nasdaq

When you work at Nasdaq, you’re working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we’re all valued for our unique perspective.

Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.

Here, we’re committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.

What We Offer

This is a permanent full-time role based in Bonifacio Global City, Taguig following a hybrid work model setup (at least 2 in office days per week).

You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.

In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.

What You Will Do

We are seeking a meticulous and diligent Data Analyst to join the Financial Technology Go-to-Market marketing team. The main responsibility of this role will be to capture and cleanse data that drives marketing campaigns and initiatives, contributing to significant pipeline generation across the sales organisation. This includes cleansing existing data within our Salesforce CRM system as well as new data aggregation.

This position requires an individual who can ensure that our CRM data is accurately tagged for targeting and reporting. The Data Analyst will play a crucial role in building out target accounts and people and tagging them appropriately. One of the key skills required is a familiarity with AI tools and agents and know how to employ these tools in data cleansing and enrichment.

• Set up AI Agents to cleanse and enrich data in our Salesforce tool to ensure accuracy and consistency across contacts, accounts, opportunities, and campaigns
• Collaborate with revenue teams to tag data accurately for reporting and campaign integration.
• Develop and maintain Ideal Client Profile lists and Dream Customer lists, ensuring they are appropriately tagged for targeted marketing efforts.
• Research target people within the Account lists to ensure we are targeting the accurate people.
• Assist in the creation and optimization of marketing campaigns by providing clean and reliable data.
• Generate and analyze reports to identify trends and insights that can drive marketing strategies.
• Work closely with other departments to ensure data alignment and support cross-functional initiatives.

What We Expect

• Bachelor’s degree or equivalent experience in Data Science, Marketing, Business, or a related field.
• Proven experience as a Data Analyst, preferably within a marketing or sales environment.
• Strong proficiency with Salesforce and data management.
• Excellent analytical and problem-solving skills.
• Ability to work collaboratively across teams.
• Attention to detail and a dedication to data accuracy.
• Strong communication skills, both written and verbal.