Digital Account Manager

The Digital Account Manager is responsible for the successful management of digital campaigns across Nexstar’s portfolio and platforms. This role involves owning day-to-day account management, serving as a primary client contact, partnering with sales and ad operations, building proposals, reporting on performance, and troubleshooting campaigns to ensure optimal delivery and client satisfaction. The position requires experience in video advertising and familiarity with ad servers and data measurement platforms.

Must Have

• Own day-to-day management of digital accounts.
• Serve as a primary point of contact for advertiser/agency relationships.
• Work alongside a Digital Account Coordinator.
• Partner closely with Sales, Ad Operations, and Strategic Planning.
• Build digital campaign proposals and complete RFPs/RFIs.
• Report on campaign performance, providing updates and insights.
• Collect digital assets and coordinate with clients on programmatic campaigns.
• Ensure digital campaigns are launched as scheduled.
• Oversee weekly contract maintenance.
• Troubleshoot underperforming campaigns and suggest optimizations.
• Address billing discrepancies.
• Complete ad hoc reporting and projects.
• Over two years of experience in account management and/or client services.
• Proactive, analytical, and deadline driven.
• Comfortable working in a fast-paced, growing, and ambiguous environment.

Good to Have

• Bachelor’s degree

Perks & Benefits

• Medical insurance
• Life insurance
• Short-term disability insurance
• Worker’s compensation
• Unemployment insurance
• 401(k) retirement plan
• Paid holidays
• Paid vacation
• Paid sick time
• Employee assistance program
• Bereavement leave
• Jury duty service time off
• Military leave
• Medical/maternity & family leave

Who are we:

We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports, and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.

Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.

We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Ad Sales, we are excited to transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let’s continue to make a difference for all our stakeholders – our colleagues, our customers, our owners, and the communities in which we operate.

Reports to: Executive Director, Michael Lavoie

Salary Range: $60k - $75k

Position Summary:

The Digital Account Manager is responsible for successful campaign management, delivering best in class campaigns across Nexstar’s portfolio and platforms.

Responsibilities include:

• Own day-to-day management of certain digital accounts (accounts are assigned by salespeople and/or sales products).
• Serve as a primary point of contact for advertiser/agency relationships for digital accounts.
• Work alongside a Digital Account Coordinator, assisting with their task prioritization and approving their adjustments in order management systems.
• Partner closely with Sales, Ad Operations, and Strategic Planning.
• Build digital campaign proposals and complete RFPs/RFIs on behalf of Sales.
• Report on campaign performance, providing external and internal campaign updates, useful reporting and insights, screen grabs, etc.
• Collect digital assets for direct campaigns and coordinate with clients on programmatic campaigns prior to launch.
• Ensure that digital campaigns are launched as scheduled.
• Oversee weekly contract maintenance including actualization, Nielsen DAR factor adjustment, flighting, program assignments, frontloading, etc.
• Troubleshoot underperforming campaigns and suggest optimizations.
• Address billing discrepancies, liaising between Finance and the client.
• Complete ad hoc reporting and projects.

The Essentials

• Experience in video advertising with a premium in the Broadcast / Cable TV business, preferably in a digital capacity
• Reporting intelligence with ad servers (Google Ad Manager, Freewheel, etc.) and data measurement platforms
• Proactive, analytical, and deadline driven
• Comfortable working in a fast-paced, growing, and at times ambiguous environment
• Over two years of experience in account management and/or client services
• Bachelor’s degree preferred

Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker’s compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.

Nexstar is committed to attracting, developing, and retaining the industry’s top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran’s status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.

About Us

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.