UA Manager (Meta)

MyGrowth is a personal development app that makes continuous learning simple and engaging through daily micro-lessons, practical exercises, and habit-building activities. The UA Manager will own the User Acquisition process, including campaign launches, day-to-day management, performance analysis, and ongoing optimization. This role requires a data-driven approach to analyzing campaigns, generating creative ideas in collaboration with other teams, conducting audience research, and organizing brainstorming sessions to develop marketing hypotheses.

Must Have

• Proven User Acquisition experience
• Ability to work effectively with creative managers
• Excellent research skills, including audience analysis, competitor research and performance marketing channels
• Structured thinking and strong project management skills
• Ability to present research findings and ideas clearly and persuasively
• Data-driven and analytical approach
• Upper-Intermediate English level

Good to Have

• Copywriting experience
• Experience working with funnels (or funnel optimization)

Perks & Benefits

• Corporate Events
• Learning & Development (70% professional development courses, 100% English language courses)
• Mental & Physical Health (health insurance, sports and psychotherapy reimbursement)
• Time Off Policy (18 days paid vacation, 3 paid personal days, plus 1 day for each year at Gismart)
• Flexible Public Holidays (6 fixed, 5 flexible)
• Sick Leave (100% compensation)
• Personal Equipment Policy (corporate devices or monthly depreciation compensation for personal laptop)
• Remote-First Work (work from home, Gismart hubs, or coworking space)

About project

MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day.

Requirements

• Proven User Acquisition experience
• Ability to work effectively with creative managers
• Excellent research skills, including audience analysis, competitor research and performance marketing channels
• Structured thinking and strong project management skills
• Ability to present research findings and ideas clearly and persuasively
• Data-driven and analytical approach
• Upper-Intermediate English level

Would be a plus

• Copywriting experience
• Experience working with funnels (or funnel optimization)

Responsibilities

• Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
• Generate creative ideas in collaboration with СMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.

Our Benefits

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Flexible Public Holidays

We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Our Way of Working

Deliver what matters

"There’s real pride when something we built goes live."

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

Voice openly

"I always know where we’re heading and why - no surprises."

Execute with quality

"Always aims to improve the product, even when it’s already good."