Digital Marketing Specialist

1 Year ago • All levels • Digital Marketing

Job Summary

Job Description

Razer is seeking a dynamic and strategic Digital Marketing Specialist to drive comprehensive online marketing initiatives. This role involves planning and managing digital strategies across all channels, leveraging AI tools for optimization. Responsibilities include developing and refining copywriting, strategizing and executing digital and social media advertising, managing budgets, and tracking performance. The specialist will collaborate with cross-functional teams to ensure brand alignment, build high-converting digital marketing funnels, and analyze campaign effectiveness. The role also involves innovating marketing strategies, working with creative teams on content production, executing promotional activities, and staying updated on market trends and employing data analysis for ROI enhancement.
Must have:
  • Plan and manage online marketing strategies
  • Develop and refine copywriting
  • Leverage AI tools for marketing
  • Strategize digital and social media advertising
  • Collaborate with cross-functional teams
  • Build digital marketing funnels
  • Analyze digital campaign effectiveness
  • Innovate marketing strategies
  • Work with creative teams on content
  • Execute promotional activities
  • Stay ahead of market trends
  • Design multi-touch sales funnels

Job Details

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a dynamic and strategic Digital Marketing Specialist to drive comprehensive online marketing initiatives from ideation to execution. This role will oversee the development and implementation of cutting-edge digital strategies across all channels, leveraging advanced AI tools to optimize workflows and campaign performance. The ideal candidate will manage digital advertising efforts, including budgeting, tracking, and performance optimization, and work closely with cross-functional teams to ensure cohesive brand alignment.

  • Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.
  • Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives.
  • Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance.
  • Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization.
  • Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience.
  • Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints.
  • Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement.
  • Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape.
  • Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts.
  • Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more.
  • Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI.
  • Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights.

Pre-Requisites :

Are you game?

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About The Company

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

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