Digital Media Campaign Manager

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Digital Media Campaign Manager for a hybrid role based in Hoboken, New Jersey. This is a 6-month+ opportunity with a multi-national retail corporation.

In this role, you’ll join the Digital Media Team to build advertising solutions using conversion-driven strategies. The position is both strategic and tactical, requiring you to generate actionable insights for your portfolio of campaigns while managing the day-to-day execution and optimization of digital initiatives.

Digital Media Campaign Manager Responsibilities:

• Plan, execute, manage, and optimize end-to-end campaigns, including upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) tactics.
• Manage a media mix across multiple platforms and channels, such as Display, Mobile, Social, Search, and Programmatic.
• Partner with Account Management, Sales, and Analytics Teams to define metrics and measure campaign success using internal analytics.
• Manage campaign maintenance, including internal/external questions on implementation, pacing, and performance.
• Work with Trafficking Teams to traffic tags and ensure accurate tracking for campaigns.
• Build and deliver media plans for new client opportunities using strategic insights and best practices.
• Consult Sales Teams and provide insights on performance, optimizations, and new opportunities.
• Troubleshoot issues on pre-production and live campaigns.
• Provide monthly audit reports to partners and actualize bill/pay systems.

Digital Media Campaign Manager Qualifications:

• Bachelor’s Degree required.
• Experience with end-to-end Digital Media Campaign Management, including managing day-to-day campaign maintenance (implementation, pacing, performance).
• Experience with Media Planning and building media plans.
• Understanding of traditional and interactive media planning elements.
• Experience across multiple digital media products and channels (Social, Display, Mobile, Search, Paid, Programmatic).
• Bid management, campaign management, optimization, and digital media operations (Search and Display).
• Experience working with integrated teams (Account Management, Finance, Sales, Analytics, Optimization, etc.).
• Hands-on experience building and delivering media plans.
• Proficiency in Microsoft Office (Outlook, PowerPoint, Excel).