Digital Public Relations Specialist
Job Summary
Job Description
WebFX, a full-funnel revenue marketing agency based in the US, is seeking a Digital Public Relations Specialist in Cape Town. This role involves establishing and maintaining relationships with media outlets, generating original story ideas, and pitching content projects to editors. The specialist will manage content calendars, write engaging headlines, collaborate with editorial teams, and research new content formats. Responsibilities also include learning and implementing SEO content best practices, posting client-relevant content, and using web analytics to track campaign performance. The position is not client-facing and focuses on driving engagement and reach for clients through strategic digital content and public relations initiatives.
Must have:
- Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
- GPA above a 3.4
- Solid understanding of the Internet
- Solid understanding of basic copywriting
- Solid web copywriting skills
- Customer service experience
- Public Relations experience
- Brilliant written and verbal communication skills
- Attention to detail
- Ability to get things done
- Passion and creativity for communications
- Relationship building skills
- Well-organized
- Ability to manage and juggle projects
- Creative and digital-first storytelling skills
- Self-motivated and driven mentality
Good to have:
- Basic HTML experience
- Advertising agency experience
- Digital marketing experience
- Leadership/management experience
- Experience with Google Analytics
- Administrator/moderator of a forum or blog
- Active social media accounts (500+ followers)
Perks:
- Company profit-sharing
- Performance bonuses
- Health insurance (including dental, vision, remote doctor)
- World-class industry training
- Long-term career track opportunities
- Ongoing learning bonuses
- Long-term stability
- Supportive work environment
- Fully equipped in-office setup (computer, dual monitors, headset, internet, generator)
- Access to proprietary software/platforms
- Access to 3rd party tools and software
- Merit-based promotional structure
- Annual merit-based compensation increases
- Access to virtual professional development opportunities
- Virtual team-building events
- Invitation to annual FXFest (all-expenses-paid trip for international team members with 1-year tenure)
- Commitment to giving back globally (FXBuilds program)
14 skills required
Job Details
Hi there! We’re WebFX, a full-funnel revenue marketing agency based in the US. We’ve been 9x named a Best Place to Work, and we’d love to meet you! We are a fast-growing company of more than 700 FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ US States, and now based around the globe (and representing 18+ different countries, including offices in Guatemala and South Africa!).
While WebFX and our subsidiary companies, such as Nutshell CRM, SEO.com, and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
We’re looking for people to join our mission to provide world-class full-funnel revenue marketing solutions to mid-size businesses worldwide, We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
Why Choose WebFX
We’re proud to offer the same great culture and a comprehensive set of benefits to our team members no matter where in the world they’re based. In addition to very competitive base pay, we also offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we also provide world-class industry training (Organic SEO, Local SEO, PPC, Google Analytics, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!
Some of the additional benefits our FXers enjoy include:
- No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. Many of our global team members have been with WebFX for 10+ years, and we’re hoping you can be too! 🌏
- We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way!
- Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
- Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more! 🖥️
- Unrestricted access to our proprietary software/platforms that our internal R&D team has developed for our team’s exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here.
- Be part of a rapidly growing company that, at the same time, only partners with clients who share our values. 🌱📈
- Merit-based promotional structure.
- Annual merit-based compensation increases! 💰
- Access to virtual professional development opportunities with company experts and virtual team-building events like monthly meetups and hangouts.
- Invitation to our annual FXFest – a week-long, all-expenses-paid trip for our international team members (with a 1-year tenure) to our company headquarters. This event is filled with activities, learning, and motivation to help unite our U.S. and global staff! 🛫
- We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we’ve committed to donating globally through our FXBuilds program. You can learn more about that here!
- When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home. We truly look forward to learning about you and your background, and we will be there to celebrate the milestones in your life together, no matter how big or small! 👏
What You'll Get
World-Class Training and Ongoing Career Development
- No matter your level of experience, our “Bootcamp” training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
- From training with our Award-Winning Sr. Developers, Designers, Marketers, and more to access to countless industry-leading online training resources/courses/tutorials to getting experience with our client base that spans just about every industry you can think of (and then some), our training program is simply unrivaled!
- Training doesn’t stop after your initial training period, we offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental training, industry-related updates, and more!
- FXLearns program – where you get incentives for taking advantage of our countless industry training resources!
- With a track record of serving over 1,500+ clients, we’ve been able to truly master our processes and procedures, and we’ll train you on them - no need to develop how to do things (unless you want to help us continually improve that process!), because we refuse to ever stagnate, we are always pushing to make those processes 1% better too!
Opportunities for Growth
WebFX has doubled in size over the past 5 years, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands.
What’s more, you’re not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise, so while we will purposely challenge you to grow in your niche, we are a full-service agency that has experts in other departments that handle everything else - from link building, to social media, to web design, and web development. This is done so you can truly master your trade.
We currently have over 40 team members based at our office in Cape Town, and our goal is to continue growing this number!
Desired Education
- Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
- GPA above a 3.4
General Knowledge
- Solid understanding of the Internet
- Solid understanding of basic copywriting
- Solid web copywriting skills
Experience
- Should have customer service experience in any industry
- 2 Years of Public Relations experience
- Basic HTML experience (a plus)
- Advertising agency experience (a plus)
- Any digital marketing experience (a plus)
- Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)
- Experience with Google Analytics (a plus)
- Administrator/moderator of a forum or blog (A bonus)
- “Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)
Qualities
- Brilliant written and verbal communication skills with staggering attention to detail
- Demonstrates ability to get things done
- Passion and creativity for communications and relationship building
- Well-organized, good at managing and juggling projects
- Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment
- Creativity and an aesthetic eye
- Self-motivated and driven mentality to grow your network and relationships with publishers.
Percentage Breakdown
- 35% building relationships with publishers
- 20% branding
- 15% analytics/data analysis
- 10% online asset research and topic discovery
- 10% writing
- 5% reporting
- 5% social media
- Client interaction: The Digital PR Specialist role is not a client-facing position
Training
- Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
- On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
What You'll Do
- Establish and maintain relationships with national mainstream and business media outlets based on our clients' industries
- Become an ideas generator, eager to uncover original stories and angles
- Define, execute and ensure digital content strategy is driving traffic and engagement
- Create and Pitch content projects to editors that will boost engagement and reach new audiences
- Managing contracts, agreements, briefs, invoicing and external communications with publishers
- Manage short-term and long-term content calendars through production, and help track the performance of content over time
- Write headlines that attract and intrigue readers to click.
- Collaborate with editors, writers, and copy editors to ensure accuracy while also maintaining brand voice
- Aid with research, story assignments, formatting, and image sourcing
- Learn, test and implement new SEO content and linking best practices
- Post original content relevant to our clients’ keywords and SEO campaigns
- Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
- Use web analytics to determine the impact of content campaigns
- Ability to think critically and creatively to pitch content based on our clients’ SEO keywords
- Ability to meet and exceed monthly production goals
- Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media and adtech mediums
Compensation
Negotiable, based on experience
Annual merit-based increases
Working Hours and Location
We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.
Office Locations:
Cape Town Office: Waterview CI, Century City, Cape Town, 7441, South Africa
Work Hours:
Monday through Thursday: 10:00 AM -7:30 PM SAST
Friday: 10:00 AM - 5:00 PM SAST
Check out our culture on social media:
Please submit a resume or CV (in English) to be considered for this opportunity.
*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
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