Dir, Research and Consumer Insights - Local Media

WHAT YOU’LL DO:

• Lead the development and delivery of research initiatives to showcase consumer behavior, market trends, and competitive positioning.
• Partner with senior leaders, news directors, GMs, ad sales, and cross‑functional teams to define business objectives, prioritize research needs, and set & elevate success metrics.
• Convert complex findings into concise, actionable narratives, recommendations and research stories for executive audiences and sales/content teams.
• Analyze performance data across TV, digital and streaming (ratings, engagement, ad/unit performance, CPMs, conversion and audience segments) to surface revenue opportunities, competitive insights, and content adjustments.
• Serve on the Research leadership team: set direction, mentor research managers and analysts, and drive a high‑performance culture.
• Build, maintain and manage relationships with internal stakeholders, external vendors, measurement companies, and data providers to ensure robust capabilities and consistent measurement.
• Monitor emerging media, technology and cultural trends and surface implications for broadcast, digital and streaming businesses.
• Track program performance, measure ROI, and refine research approaches based on outcomes to guide ad sales and content decisions.
• Provide direct support to the VP/department head by advising on research priorities, preparing executive briefings and presentations, managing high‑priority projects and stakeholder communications, and representing the VP to ensure alignment and timely delivery.
• Build strong partner relationship with vendors and measurement companies.

WHAT YOU’LL NEED:

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 8+ years of experience in related field required, Local TV research preferred
• Prior managerial experience required

WHAT YOU’LL BRING:

• Proven leadership experience managing research teams and cross‑functional initiatives, including remote/hybrid team management.
• Deep expertise with television measurement platforms, digital analytics tools, and data visualization best practices.
• Strong ability to synthesize complex data into strategic, executive‑level insights and presentations.
• Exceptional verbal and written communication skills; experienced presenting to senior leadership and aligning multiple business units.
• Solid business acumen with the ability to identify, prioritize and quantify revenue growth opportunities.
• Proficiency in data visualization tools and Microsoft Office Suite.
• Demonstrated track record building and maintaining productive relationships with internal stakeholders and external vendors/partners.
• Strong project management skills with a history of delivering on deadlines in fast‑paced environments.
• Media industry experience preferred; familiarity with broadcast, digital and streaming platforms a plus.