Director - Field Marketing

The Director of Field Marketing & ABX, Americas is a strategic leadership role responsible for driving regional marketing performance across the Americas. This leader will define and execute a regional marketing strategy aligned with global objectives and local business goals, while championing Account-Based Experience (ABX) principles to deliver personalized, high-impact engagement across key accounts. The role requires a dynamic marketer with deep regional expertise, strong cross-functional influence, and a passion for data-driven decision-making. This position reports into the Vice President of Global Field Marketing, and partners closely with regional sales, customer success, and global demand program teams.

Must Have

• Define and execute a regional marketing strategy aligned with global objectives and local business goals.
• Champion Account-Based Experience (ABX) principles.
• Serve as the primary marketing liaison to regional sales leaders.
• Jointly define go-to-market strategies that align to regional growth priorities and revenue targets.
• Collaborate with Sales, Indirect Channel and Customer Success leadership on target accounts, pipeline goals, and field-led demand priorities.
• Oversee regional and local field event strategy and 1:few field activities.
• Partner with Sales, Inside Sales, Partner Marketing, and Customer Success for consistent messaging and seamless handoffs.
• Execute ABX 1:few marketing initiatives to support Field Sales, Professional Services, and Partner Sales.
• Represent regional demand generation needs to Integrated Demand Program Leads.
• Own regional pipeline generation and acceleration goals.
• Manage global and regional budgets, ensuring programs meet pipeline goals and deliver measurable ROI.
• Lead, mentor, and develop a team of Regional Field Marketing Managers.
• 10+ years in B2B field or regional marketing with significant ABX experience.
• Demonstrated success in aligning regional marketing strategies with global objectives and local business goals.
• Expertise in ABM/ABX strategies, field events, and 1:few marketing execution.
• Experience with AI-powered marketing tools and platforms.
• Strong leadership skills with experience managing and mentoring geographically dispersed teams.
• Exceptional cross-functional collaboration and stakeholder management abilities.
• Deep understanding of regional market dynamics and cultural nuances.
• Proficiency in pipeline forecasting, funnel metrics, and marketing attribution.
• Ability to define and measure KPIs and ROI for regional marketing programs.
• Bachelor’s degree.

Good to Have

• High-growth software/SaaS background strongly preferred.
• Advanced degree in marketing, business, or related field preferred.

Perks & Benefits

• Vertex Bonus Plan (VOB)
• Role-specific sales commission/bonus
• Equity grants

The Director of Field Marketing & ABX, Americas is a strategic leadership role responsible for driving regional marketing performance across the Americas. This leader will define and execute a regional marketing strategy aligned with global objectives and local business goals, while championing Account-Based Experience (ABX) principles to deliver personalized, high-impact engagement across key accounts. The role requires a dynamic marketer with deep regional expertise, strong cross-functional influence, and a passion for data-driven decision-making. This position reports into the Vice President of Global Field Marketing, and partners closely with regional sales, customer success, and global demand program teams.

This leader will build a high-performing Americas field marketing team and scalable processes to connect global campaigns with local market needs, driving measurable business impact.

Key Responsibilities

Strategic Sales Alignment & Go-to-Market Leadership

• Serve as the primary marketing liaison to regional sales leaders, jointly defining go-to- market strategies that align to regional growth priorities and revenue targets.
• Collaborate with Sales, Indirect Channel and Customer Success leadership on target accounts, pipeline goals, and field-led demand priorities.

Regional Execution

• Ensure standards, planning processes, and performance measurement frameworks is implemented within the Americas team.
• Oversee regional and local field event strategy (trade shows, partner events, customer summits) and 1: few field activities (executive roundtables, account clusters) to accelerate pipeline.

Ecosystem & Cross-Functional Orchestration

• Partner with Sales, Inside Sales, Partner Marketing, and Customer Success to ensure consistent messaging, seamless handoffs, and follow-up coordination that maximize engagement and conversion.
• Capture customer and market insights from field programs to inform GTM, product, and campaign strategy.
• Execute ABX 1: few marketing initiatives to support Field Sales, Professional Services, and Partner Sales in progressing opportunities and extracting demand across products and ecosystem plays.
• Representing regional demand generation needs to Integrated Demand Program Leads to ensure regional priorities are reflected in global planning and execution.

Pipeline Ownership & Acceleration

• Own regional pipeline generation and acceleration goals, participating in regular pipeline reviews to identify friction points and deploy marketing interventions that shorten deal cycles.
• Manage global and regional budgets, ensuring programs meet pipeline goals and deliver measurable ROI.
• Identify performance gaps, regional variances

Team Leadership & Talent Development

• Lead, mentor, and develop a team of Regional Field Marketing Managers.
• Foster high employee engagement and retention through coaching, career development, and recognition.

Qualifications

• 10+ years in B2B field or regional marketing with significant ABX experience; high- growth software/SaaS background strongly preferred.
• Demonstrated success in aligning regional marketing strategies with global objectives and local business goals.
• Expertise in ABM/ABX strategies, field events, and 1:few marketing execution.
• Experience with AI-powered marketing tools and platforms; ability to apply AI insights to campaign planning, performance optimization, and customer engagement.
• Strong leadership skills with experience managing and mentoring geographically dispersed teams.
• Exceptional cross-functional collaboration and stakeholder management abilities. Deep understanding of regional market dynamics and cultural nuances.
• Proficiency in pipeline forecasting, funnel metrics, and marketing attribution.
• Ability to define and measure KPIs and ROI for regional marketing programs.
• Comfortably representing regional needs in global planning and executive forums.

Education

• Bachelor’s degree required, advanced degree in marketing, business, or related field preferred

Leadership Competencies – “The Winning Way”

• Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.
• Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.
• Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.
• Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.
• Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.