Manager, Ads Marketing - Australia

Netflix is seeking its first Ads Marketing hire in Australia. This role involves crafting and activating Netflix's advertising story and value proposition to Australian advertisers. The manager will operate at the intersection of customers, brands, and the advertising industry, driving the Ads Marketing narrative through innovation and creativity. Key responsibilities include designing go-to-market strategies, cross-functional collaboration, leading industry event presence, and analyzing market trends to align marketing efforts with sales goals.

Must Have

• Design and craft go-to-market strategies and narratives
• Collaborate cross-functionally
• Lead local approach for industry events and client engagements
• Architect innovative and creative strategies
• Understand advertisers and seek actionable insights
• Analyze industry trends and customer segmentation
• Work closely with the sales team to align marketing efforts with sales goals
• Strong communication skills for XFN teams and influencing leaders
• Detail-oriented to manage multiple priorities and deadlines
• Collaborative work ethic (Dream Team player)
• Innovative and creative thinking for problem-solving
• Ability to develop compelling stories with visual content and written storytelling
• Data-driven approach to make informed decisions and drive strategy
• Ability to take quick action and tough decisions, open to risks and failure

Job Requisition ID

JR37342

Teams

Marketing

Work Type

Onsite

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking for our first Ads Marketing hire in Australia. Contribute to the team’s success by crafting and activating the Netflix advertising story and value proposition to advertisers across Australia. This person will act in the intersection of customers, brands, and the advertising industry to fuel the Ads Marketing narrative through innovation and creativity.

Key Job Responsibilities:

• Design and craft go-to-market strategies and narratives in an exciting way to present the Netflix Ads brand in Australia.
• Collaborate cross-functionally (Ads Marketing, MarComms, Ads Product Marketing, Research, Legal, Marketing Partnerships, Events) to ensure the Netflix Ads positioning comes to life consistently, clearly and culturally nuanced in the market.
• Lead the local approach for how Netflix Ads shows up at industry events and bespoke client engagements.
• Architect of innovative and creative strategies to fuel Netflix Ads equity in the local market, striving for excellence and bar-raising tactics.
• Understand our partners (advertisers), and seek actionable insights to inform ads marketing strategy, and represent partners to cross-functional teams.
• Analyze industry trends and customer segmentation to create and strengthen a unique brand proposition to the right audience.
• Work closely with the sales team to align marketing efforts with the sales goals and targets.

Who are we looking for?

• Strong Communicator: Effective collaboration with XFN teams (local and international). Articulate with clarity your ideas to influence leaders across the organization
• Detail-oriented: Ability to manage multiple priorities and deadlines by prioritizing activities effectively based on their importance and urgency. Highly organized to keep track of and manage minute details in complex projects.
• Dream Team player: You are expected to work effectively with colleagues. Interpersonal skills and a collaborative work ethic are essential for this role.
• Innovator and Creative: Think creatively, differently, and contribute to problem-solving with a fresh perspective.
• Storyteller: Develop compelling stories to captivate the audience with unique visual content, written storytelling, and captivating experiences.
• Data Driven: You utilize data comprehensively to make informed decisions, drive strategy, and identify areas for business improvement. You have the ability to interpret, analyze, and present data.
• Drive Action: You take quick action and tough decisions. You are open to risks and failure to iterate quickly for the sake of a high bar and the business.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.