Product Marketing Manager- Manager, Packaging and Go-To-Market

The Product Marketing team at Wolters Kluwer drives commercial success for healthcare solutions, partnering with Sales, Product, Customer Success, and Market Strategy. This role, Manager, Packaging and Go-To-Market, focuses on leading commercialization efforts for new and evolving product offerings. Responsibilities include optimizing packaging frameworks, supporting go-to-market execution, and improving performance across sales, renewals, and customer expansion. The role involves translating market and customer insights into packaging strategies to drive adoption, increase customer lifetime value, and support scalable growth.

Must Have

• Develop and refine packaging strategies for new product introductions and portfolio alignment.
• Coordinate with the pricing team to align packaging strategies with pricing models.
• Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.
• Support and accelerate go-to-market planning and execution with PMO.
• Track performance metrics to identify opportunities for revenue growth and retention.
• Contribute to commercial playbooks and sales enablement materials.
• Lead pilot programs and packaging experiments to validate and refine strategies.
• 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments.
• Understand how packaging and positioning impact adoption, retention, and revenue.
• Comfortable working across teams and translating strategic goals into operational plans.
• Experience supporting new product introductions and optimizing existing offerings.
• Highly organized, analytical, and adaptable in a fast-paced environment.

Perks & Benefits

• Well-being programs and resources
• Health, safety, and prosperity support

About the Team

Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value.

About the Role

We’re hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion.

You’ll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth.

Key Responsibilities

• Develop and refine packaging strategies to support new product introductions and portfolio alignment.
• Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings.
• Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.
• Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement.
• Track performance metrics to identify opportunities for revenue growth and retention.
• Contribute to commercial playbooks and sales enablement materials.
• Lead pilot programs and packaging experiments to validate and refine strategies.

You Might Thrive in This Role If You:

• Have 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments.
• Understand how packaging and positioning impact adoption, retention, and revenue.
• Are comfortable working across teams and translating strategic goals into operational plans.
• Have experience supporting new product introductions and optimizing existing offerings.
• Are highly organized, analytical, and adaptable in a fast-paced environment.

This role is a Hybrid role, requiring two day a week in a Wolters Kluwer Office location

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $121,350 - $170,050