Director of Marketing

Kuredhivaru Resort and Spa, a luxury retreat in the Maldives, is transforming from a white-label property into a distinct Lifestyle Deluxe Resort. We seek a visionary Director of Marketing to lead this rebranding, defining the resort's voice, look, and feel. This role offers creative freedom within a global network, overseeing the entire media ecosystem from press releases to digital campaigns. The mission involves enticing key markets, shaping the creative department, and collaborating with operations to translate the resort's energy into a cohesive global story.

Must Have

• Develop and execute a comprehensive marketing strategy for rebranding.
• Orchestrate content production, managing external specialists and internal team.
• Drive digital performance across all touchpoints and analyze data for ROI.
• Collaborate with F&B and Spa leaders to position outlets as standalone destinations.
• Foster relationships with media partners, influencers, and industry stakeholders.
• Minimum 2-3 years as Assistant Director of Marketing or 5+ years in marketing leadership.
• Uncompromising eye for aesthetics and visual storytelling through various media.
• Ability to build a department and shape strategy rather than follow templates.

Good to Have

• Experience in Maldives resort market.

Perks & Benefits

• Flat decision-making structure where ideas are heard and implemented.
• Budget and support provided for creating quality content.
• Discounted rates at Accor hotels worldwide.
• Professional development through Ennismore’s learning programs.
• Attractive salary and benefits package.

Company Description

A bold reimagining of luxury, Kuredhivaru Resort and Spa is a secluded retreat in the Maldives’ Noonu Atoll, just 45 minutes from Malé. With 72 overwater villas, 30 beach villas, and three opulent residences, every stay blends comfort, style, and privacy. Guests can indulge in the Sun Spa, dive into adventure, or savour culinary creativity across four exceptional restaurants. From serene escapes to thrilling experiences, Kuredhivaru inspires every traveller with boundless imagination.

Job Description

The Opportunity

Over the past seven years, Kuredhivaru Resort has established itself as a strong and consistent performer in the Maldives. Building on this solid foundation, we are now embarking on a transformation from a white-label property to a distinct Lifestyle Deluxe Resort.

We are looking for a visionary Director of Marketing to lead this new identity. This is a rare opportunity to combine the stability of a global network with the creative freedom of a lifestyle brand. You will have the space to innovate and build a legacy. You will not just execute a standard plan; you will define the voice, the look, and the feel of a resort entering its most exciting chapter.

Your Mission

You will be the Executive Producer of our brand narrative, overseeing the entire media ecosystem from press releases and web content to digital campaigns and social media. Your mandate is to entice key existing and emerging markets, ensuring every output uses the perfect blend of visuals, text, and music.

Leading a vibrant creative team, you will shape the department’s future, directing both external partners (videographers, media) and internal talent to elevate our standards.

This is a hands-on leadership role where you collaborate with Operations to capture the resort’s live energy and translate it into a cohesive global story.

What You Will Be Doing

• Lead the Brand Evolution: Develop and execute a comprehensive marketing strategy that supports the rebranding. You will have the creative freedom to ensure our "Lifestyle" identity cuts through the noise.
• Orchestrate the Production: You are the Editor-in-Chief and Art Director. You will manage external specialists (photographers, videographers) and lead your internal team to produce content that meets world-class luxury standards.
• Own the Digital Ecosystem: Drive performance across all digital touchpoints. You will analyze data to ensure our beautiful content also delivers ROI and revenue.
• Drive the Experience: Collaborate with F&B and Spa leaders to position our outlets as standalone destinations. You will be on the ground, capturing the atmosphere not just sitting behind a desk.
• PR & Global Reach: Foster relationships with media partners, influencers, and industry stakeholders to secure high-value coverage that enhances our brand reputation.

Why Join Us?

• Make Real Impact: A flat decision-making structure where your ideas are heard and implemented.
• Resources to Create: We believe in quality content and provide the budget and support to create it.
• Global Perks: Discounted rates at Accor hotels worldwide.
• Growth: Professional development through Ennismore’s learning programs.
• Competitive Package: Attractive salary and benefits package.

Qualifications

Who We Are Looking For

• A Creative Leader: You might be currently working in a luxury resort in leisure destinations, feeling ready to take full ownership of a brand.
• The "Builder" Mindset: You are looking for a role where you can build a department and shape a strategy, rather than just following a corporate template.
• Visual Storyteller: You have an uncompromising eye for aesthetics. You understand how to curate a "vibe" through video, photography, and copy.
• Experienced: Minimum 2–3 years as an Assistant Director of Marketing (ready to step up) or 5+ years in a marketing leadership role. Maldives experience is a plus, but international lifestyle resort experience is equally valued.
• Collaborator: You thrive in a dynamic, island-based environment and believe that the best marketing is created in partnership with the operations team.

Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.