Director, Product Management

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines. This leader drives growth, GTM execution, and revenue performance for the Performance Segment portfolio, including flagship products like TaxWise®, iFirm. The role involves setting segment-level commercial strategies, shaping market positioning, and leading cross-functional initiatives to ensure product success across acquisition, monetization, retention, and partner enablement, with a focus on revenue accountability for the re-sale partner channel.

Must Have

• Define and communicate product vision aligned with company objectives.
• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities.
• Own end-to-end revenue performance of the Performance Segment portfolio across direct and re-sale partner channels.
• Define and lead segment-specific Go-To-Market strategies, focusing on customer acquisition, upsell, retention, and growth.
• Create and optimize pricing models, packaging strategies, and revenue forecasts.
• Develop differentiated messaging, bundling, and promotional strategies.
• Partner closely with Sales, Marketing, and Customer Success for effective GTM campaigns.
• Monitor commercial KPIs and make data-informed decisions.
• Support re-sale partners with sales collateral, launch assets, and training.
• Lead quarterly business reviews and revenue planning sessions with re-sale stakeholders.
• Deeply understand tax preparer personas, needs, and seasonal buying behavior.
• Manage and coach a small team of commercially focused product managers.
• Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales.
• Champion a culture of measurable outcomes, tactical execution, and continuous improvement.

Good to Have

• Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios.
• Experience working with resellers, franchise networks, or indirect channel partners.

Perks & Benefits

• Well-being benefits (tools, programs, and resources to help employees feel healthy, happy, safe, and prosperous).
• Opportunity to make a difference in a dynamic global technology company.
• Caring and inclusive culture where diversity is core.
• Equitable opportunities for all employees regardless of background.

Basic Function

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWise®, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations.

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. You’ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight – not just headcount. You’ll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution.

Essential Duties and responsibilities

Product Strategy & Vision

• Define and communicate the product vision aligned with company objectives
• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities
• Identify new market opportunities and evaluate build/buy/partner decisions
• Improve Product adoption
• Improve Customer Satisfaction (NPS)

Commercial Strategy & Revenue Ownership

• Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels.
• Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth.
• Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets.
• Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution.

Defining and Executing Go-to-Market

• Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels.
• Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns.
• Monitor commercial KPIs, including customer acquisition, retention, and partner-led growth—making data-informed decisions to improve effectiveness.

Re-sale Partner Enablement

• Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products.
• Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success.

Customer Insight & Thought Leadership

• Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.
• Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities.
• Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK’s brand, roadmap, and platform vision.

Team & Cross-Functional Leadership

• Manage and coach a small team of commercially focused product managers aligned to product line.
• Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals.
• Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks.

Other Duties

Performs other duties as assigned by supervisor.

Job Qualifications

Education: Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred

Experience:

• 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets.
• Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models.
• Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus.
• Experience working with resellers, franchise networks, or indirect channel partners is strongly preferred.

Other Knowledge, Skills, Abilities or Certifications:

• Strategic thinker with strong commercial instincts and P&L accountability.
• Excellent collaboration and cross-functional leadership, with ability to lead through influence.
• Deep understanding of channel dynamics, reseller motivation, and partner relationship management.
• High level of comfort with business modeling, data analysis, and KPI tracking.
• Strong communicator and storyteller who can translate product strategy into clear market narratives.
• Curious, adaptable, and results-oriented, with a high sense of ownership and urgency.

Travel requirements

20%

Physical Demands

Normal office environment.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $208,800 - $295,550

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn.

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