Lead Performance Marketing

Sprinklr is seeking a Lead Performance Marketing professional to implement and optimize integrated media strategies across various digital channels. This role focuses on driving lead generation and brand awareness through large-scale digital campaigns, monitoring performance, and providing data-driven insights. The ideal candidate will have a strong background in B2B SaaS performance marketing, hands-on experience with digital planning tools, and expertise in platforms like Google Ads and LinkedIn Ads.

Must Have

• Implement go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
• Implement integrated media strategies across search, social, programmatic, video, and display channels.
• Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
• Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
• Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.
• 6+ years of experience in digital media strategy & planning with a focus on B2B SaaS performance marketing.
• Proven track record of executing high-impact campaigns with measurable business outcomes.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Strong grasp of Google Ads, LinkedIn Ads, and Programmatic ads.
• Experience with marketing funnels and lead management processes.
• Ability to segment audiences and personalize content for ABM campaigns.

Good to Have

• Excellent verbal and written communication skills
• Strong analytical thinking and attention to detail
• Ability to manage multiple projects simultaneously
• Comfortable presenting findings and strategies to senior stakeholders

Perks & Benefits

• Be part of a fast-growing SaaS company with a data-driven culture
• Work with cutting-edge marketing technologies and strategies
• Collaborate with high-performing teams across marketing, sales, and product
• Drive real business impact through innovative performance marketing
• Comprehensive suite of benefits for personal well-being
• Voluntary healthcare coverage (where applicable)
• Paid time off to recharge
• Open Mentoring Program for growth and connections

Job Description

Key Responsibilities

• Implement the company’s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
• Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
• Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
• Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
• Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
• Consolidate campaign results and provide actionable insights to stakeholders.
• Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.

Required Skills & Experience

• 6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
• Proven track record of executing high-impact campaigns with measurable business outcomes.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
• Experience with marketing funnels and lead management processes.
• Segment audiences and personalize content and messaging for ABM campaigns.
• Monitor and evaluate the effectiveness of ABM programs, providing actionable insights and recommendations.
• Stay current with digital marketing trends, tools, and best practices in the SaaS and B2B space.

Tech Stack & Tools

• Platforms: LinkedIn Ads, Google Ads, 6Sense, Salesforce, HubSpot, Factors
• Analytics: Google Analytics, CRM dashboards, campaign reporting tools

Soft Skills

• Excellent verbal and written communication skills
• Strong analytical thinking and attention to detail
• Ability to manage multiple projects simultaneously
• Comfortable presenting findings and strategies to senior stakeholders

Why Join Us?

• Be part of a fast-growing SaaS company with a data-driven culture
• Work with cutting-edge marketing technologies and strategies
• Collaborate with high-performing teams across marketing, sales, and product
• Drive real business impact through innovative performance marketing

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.
• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here

.

To learn more about all-things-Sprinklr, visit our candidate resource hub here

.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review

the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.