Director, Global B2C Seller CRM

The Global CRM team drives personalized, data-led engagement for millions of users. As Director of Global B2C Seller CRM, you’ll lead the strategy for engaging and growing eBay’s business-to-consumer seller community. Your mission is to deepen relationships, drive growth, and help sellers succeed through smart, data-driven marketing programs, focusing on growth, trust, ease, and community. This highly visible role involves shaping and leading eBay’s global CRM strategy for B2C sellers, driving engagement, retention, and growth across every lifecycle stage and communication channel.

Must Have

• Develop and lead global B2C seller CRM strategy.
• Own CRM performance metrics and growth KPIs.
• Design global seller lifecycle and automated communications.
• Build and mentor a high-performing CRM team.
• Partner with Data Science, MarTech, and CRM AI Transformation.
• Collaborate with Global Seller Marketing, Product, and Seller Experience.
• Define CRM testing frameworks and optimize performance.
• Represent seller CRM in global planning.
• 10+ years in technology, marketplaces, or analytical functions.
• Track record using technology, data, AI for growth.
• Bachelor’s degree in a quantitative field.
• Success in scaling CRM programs in B2C or marketplace.
• Deep understanding of customer lifecycle marketing.
• Proficiency in segmentation, contact strategy, automation.
• Strong analytical skills, CRM analytics, experimentation.
• Excellent cross-functional leadership and stakeholder management.

Good to Have

• MBA preferred

Perks & Benefits

• Target bonus
• Restricted stock units
• Medical benefits
• Financial benefits
• 401(k) eligibility
• Paid time off (PTO)
• Parental leave

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we’re more than a global ecommerce leader - we’re redefining how the world shops and sells. Our marketplace connects millions of buyers and sellers across 190+ markets, creating opportunity, sustainability, and meaningful human connection through commerce.

We put our customers first, champion authenticity, and welcome bold ideas. Every eBayer brings their unique self to work, helping us build a more inclusive and innovative future for global ecommerce.

About the Team

The Global CRM team drives personalized, data-led engagement for millions of users through email, push notifications, in-product messaging, and more. As Director of Global B2C Seller CRM, you’ll report to the Global Head of CRM and join a world-class team passionate about delivering impactful, measurable customer experiences.

You’ll lead the strategy for engaging and growing eBay’s business-to-consumer seller community - the entrepreneurs and businesses that power our marketplace. Your mission: to deepen relationships, drive growth, and help sellers succeed through smart, data-driven marketing programs.

Our CRM B2C Seller vision is to spark meaningful connections through scalable, high-quality experiences that build trust and long-term growth. The team focuses on four core pillars:

• Growth: Enable sellers to scale profitably through insights, education, and incentives
• Trust: Build transparent, fair, and reliable interactions across the ecosystem
• Ease: Simplify selling through intuitive tools and automation
• Community: Cultivate a vibrant, connected network where sellers learn and thrive together

Join us in shaping the future of seller engagement and empowering global businesses to grow with eBay.

The Opportunity

We’re looking for a visionary marketing leader to serve as Director of Global B2C Seller CRM - a highly visible role at the intersection of data, technology, and customer experience.

You’ll shape and lead eBay’s global CRM strategy for business-to-consumer sellers, driving engagement, retention, and growth across every lifecycle stage and communication channel. As the steward of seller relationships, you’ll define the global contact strategy, set clear performance metrics, and partner cross-functionally with Product, Data Science, Analytics, and Regional Marketing teams to deliver scalable, data-driven programs that fuel sustainable success.

You’ll own both strategy and execution, building a dynamic test-and-learn roadmap, accelerating automation and personalization, and ensuring every message reflects the authentic voice and needs of our sellers.

What You’ll Do

• Develop and lead the global CRM strategy for B2C sellers, from onboarding through retention, leveraging AI to develop 1:1 personalized experiences at scale.
• Own CRM performance metrics and deliver against clear growth KPIs (Gross Merchandise Value, engagement, action adoption).
• Design the global seller lifecycle, including automated journeys and personalized communications across email and in-product messaging.
• Build and mentor a high-performing team of 10+ CRM managers and campaign specialists across regions.
• Partner with Data Science, MarTech and CRM AI Transformation teams to advance segmentation, dynamic content, AI-powered personalization, and experimentation.
• Collaborate cross-functionally with Global Seller Marketing, Product, and Seller Experience teams to align CRM programs with strategic seller initiatives.
• Define CRM testing frameworks, run A/B and multivariate tests, and use insights to optimize performance continuously.
• Represent seller CRM in global planning forums, influencing strategy and investment decisions.

What You’ll Bring

• 10+ years of experience in technology, marketplaces or analytical functions with a proven track record of using technology, data and AI to drive measurable customer and business growth.
• Bachelor’s degree in a quantitative field. MBA preferred.
• Proven success developing and scaling CRM programs in a B2C or marketplace environment.
• Deep understanding of customer lifecycle marketing, segmentation, contact strategy, and automation.
• Strong analytical skills with proficiency in CRM analytics and experimentation frameworks.
• Excellent cross-functional leadership and stakeholder management skills.
• Passion for e-commerce and seller empowerment.

The base pay range for this position is expected in the range below:

$148,400 - $220,500

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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