Director, Global Brand Marketing

Skydance Games, a division of Paramount, a Skydance Corporation, is creating the future of interactive entertainment across platforms and genres. Our teams are expanding beloved franchises with Marvel 1943: Rise of Hydra, pushing the limits of immersion, and shaping how we’ll deliver best-in-class games for years to come.

We build our games through creativity, collaboration, and trust, empowering teams to take ownership, openly share ideas, and push the boundaries of what’s possible. Every project is built with these core values, turning bold visions into experiences that resonate with fans around the world.

Do you want to craft games that challenge expectations and inspire players? Come build something extraordinary with us.

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The Director, Brand Marketing - Games will lead the strategic development, production, and deployment of our global, multi-channel brand campaigns for multiple games at one time. They are responsible for developing the brand narrative and overall go-to-market strategy for several Skydance Games titles. This role is obsessive about capturing the imagination of global player audiences and delighting them with surprising reasons why they will want to dive into our immersive game worlds. Partnering and inspiring all publishing and game team disciplines like production, game dev, creative services, community, and many more is their bread and butter and a key responsibility. This crucial role will lead the brand marketing campaigns for the Skydance Games portfolio from reveal to launch and beyond. Able to quickly switch between reviewing creative and crafting a marketing campaign business case, this person is equally comfortable on a console, presenting to senior management, or debating the merits of which formula to use for forecasting with our finance and consumer insights disciplines.

This person will direct a hybrid team of internal and external resources that fit the needs of the organization, collaboratively bringing together leadership across departments and disciplines. This leader will report to the VP of Marketing and Communications.

Responsibilities

• Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions.
• Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners.
• Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms.
• Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture.
• Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision.
• Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry.
• Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences.
• Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
• Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games.
• Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth.

Qualifications

• 10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience.
• 5+ years of experience working across departments and regions and working with executive management.
• Intimate knowledge of marketing disciplines and ability to build cohesive campaign strategies and plans with measurable impact and ROI.
• Experience building teams and mentoring marketing leaders.
• Global mindset and awareness of regional/cultural landscape differences and similarities.
• An autodidact passionate about their craft and always learning how to improve at the discipline they have dedicated themselves to.
• Must be excited about playing our games and becoming a product expert.

The annual salary range for this position in Los Angeles is $180,000 – $200,000. The salary offered may vary based on the candidate’s location, qualifications, experience and relevant expertise, among other factors. The range indicated is for base salary only and does not reflect the total compensation package, including bonus, benefits, etc.

We realize that skills and expertise can come from many different experiences and paths, and we encourage you to apply even if you don’t meet all of the requirements as written in the job description.

#Games #LI-hybrid

Paramount, a Skydance Corporation is a diversified media company creating high quality, event-level entertainment for global audiences. The Company brings to life stories of immersive worlds across its feature film, television, interactive/games, and animation divisions.

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