Director of Product Design

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role:

We’re looking for a Director of Product Design to lead and elevate design for Ethos’s core business — the end-to-end journey that takes customers from landing page to policy activation and beyond.

You’ll be responsible for defining how Ethos helps people navigate complex decisions with confidence, clarity, and care.

You’ll collaborate with Product, Engineering, Research, and Brand leaders to ensure every user touchpoint is intuitive, efficient, and emotionally resonant with user needs and the brand.

This role combines strategic vision, team management, with hands-on design and product building excellence. You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact — and will help make Ethos the most trusted and user-friendly life insurance experience in the world.

Duties and Responsibilities:

• Lead design for the core conversion funnel — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management.
• Lead, mentor, and grow a small but mighty team of product designers.
• Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention.
• Raise the bar for the design practice across: design systems and craft, accessibility,decision-making discipline, experimentation, storytelling, leverage of research and data.
• Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications:

• 10+ years of product design (UX) experience, including several years leading multi-person design teams.
• Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech.
• Strong understanding of conversion optimization, user motivation, and behavior design principles.
• Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows.
• Skilled at storytelling and stakeholder communication — you make design rationale clear, measurable, and compelling.
• A track record of positive impact to product quality and design culture.
• A portfolio showcasing strong visual and interaction design craft alongside compelling impact delivered for past businesses and their customers.

#LI-Hybrid

#LI-NG1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

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