Director, Social Media

1 Month ago • 10 Years + • Social Media • $133,000 PA - $153,000 PA

Job Summary

Job Description

Vanity Fair is looking for a skilled and imaginative social strategist to lead its social media initiatives. This position will involve managing the VF social team, establishing high-level platform strategies, identifying new opportunities, developing on-camera talent, and boosting Vanity Fair’s social reach. The role reports to the global director of audience development and collaborates with video, analytics, editorial, legal, research, and commercial teams. The ideal candidate possesses a passion for storytelling, extensive knowledge of entertainment and pop culture, keen attention to detail, and deep understanding of social media trends and platforms. Experience in a creative or editorial capacity is essential. Strong writing abilities, experience with live event coverage, and a desire to shape a leading cultural brand are also required. This is an in-office position based in New York City.
Must have:
  • 10+ years of social media experience
  • Experience in editorial or audience development
  • Social video and interview capture experience
  • Red carpet social video experience
  • Experience with celebrity talent or high-profile events
  • Excellent editorial judgment and writing skills
  • Ability to capture brand voice
  • Content optimization for platforms (Facebook, X, Instagram, TikTok)
  • Experience with publishing and analytics tools
  • Interest in pop culture and Hollywood
  • Must complete an edit test
Good to have:
  • Experience with visual tools (InDesign, Canva, Photoshop)
  • Collaborative and communicative
  • Thrive in a fast-paced media environment
  • Outstanding organizational skills and attention to detail
  • Interest in news/politics
Perks:
  • Salary and generous employee benefits package
  • Eligibility for discretionary bonus compensation

Job Details

Vanity Fair is a cultural filter, sparking the global conversation about the people and ideas that matter most. Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair a must-read. Every month, the magazine commissions the best writers and photographers to explain the pressing issues of the day and take the pulse of the culture. Vanity Fair consistently delivers crucial reporting on business and finance, domestic politics and world affairs, even as it covers the very best in arts and entertainment.

Job Description

Location:

New York, NY

Vanity Fair is seeking an experienced and creative social strategist to lead its social media efforts. This role will oversee the VF social team, set high-level social platform strategy, identify emerging opportunities, cultivate on-camera talent, and supercharge Vanity Fair’s social reach. The position reports to Vanity Fair’s global director of audience development, and will work closely with video, analytics, editorial, legal, research and commercial teams. Along with a passion for storytelling, obsessive knowledge of entertainment and pop culture, and attention to detail, the candidate should have a deep knowledge of social media trends and platforms and experience working in a creative or editorial capacity. This role is intended for someone with strong writing skills, experience with live event coverage, and enthusiasm about shaping a leading cultural brand. This is an in-office role based in New York City.

Primary Responsibilities: 

  • Take strategic ownership of VF’s social platforms, guiding high-level editorial strategy to increase traffic, revenue, and subscriptions on platforms such as Instagram, TikTok, Facebook, X, Reddit, Bluesky, and more 

  • Translate Vanity Fair’s existing short-form, long-form, and audio and visual reporting to social platforms

  • Create new formats and strategy for original, social-only reporting and content

  • Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more

  • Understand and hone the Vanity Fair editorial voice 

  • Manage social team members, including overseeing and taking part in the writing, editing, and posting of content

  • Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more

  • Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends

  •  Work collaboratively across markets with global VF aud dev and social teams

  • Participate in planning for Vanity Fair’s tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows by advising senior leadership and executing social best practices 

  • Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more 

  • Partner with commercial team to execute social sponsorships 

  • Advise Vanity Fair contributors and editors on social strategies and ways to increase their individual social presence

  • Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

Desired Skills and Qualifications: 

  • 10+ years of experience in social media, preferably in an editorial or audience development capacity

  • Experience capturing social video and interviews, particularly on red carpets 

  • Experience working with celebrity talent or managing social for high-profile events

  • Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences

  • Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more 

  • Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more 

  • Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment

  • Outstanding organizational skills, focus, and attention to detail

  • An interest in pop culture, Hollywood, and news/politics

  • Must complete an edit test

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

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