Director, User Data and Insights

As a leader within the Consumer Data Organization at Yahoo, the Director, User Data and Insights will drive the strategic vision and operationalization of audience intelligence. This role involves transitioning from traditional reporting to a predictive, identity-centric insights engine, ensuring Yahoo's 900M+ monthly active users are precisely understood. The goal is to enable Product, Engineering, and Sales to deliver hyper-personalized experiences and high-yield advertising solutions, significantly impacting Yahoo's business and global audience connection.

Must Have

• Lead the strategy for Yahoo’s first-party data assets, defining how CDO captures, cleans, and utilizes audience signals.
• Serve as the primary insights partner for GMs across News, Sports, Finance, and Mail, acting as the 'voice of the consumer'.
• Collaborate with Data Science and Engineering teams to build predictive models for user behavior, churn, and high-value actions.
• Ensure all audience insights initiatives are 'Privacy-by-Design', adhering to global regulations and internal security standards.
• Transform massive datasets into high-level narratives for the Executive Leadership Team, addressing commercial value.
• Manage large-scale partnerships with external data providers (e.g., Nielsen, Comscore, MRI) and internal cloud infrastructure budgets.
• 12+ years of experience in data-driven insights, business intelligence, or product analytics.
• Deep knowledge of Identity Resolution, the Post-Cookie landscape, and First-Party Data monetization.
• Fluency in SQL, Python, or R, and deep experience in Snowflake, BigQuery, or similar modern data stacks.
• Proven track record of managing manager-level direct reports and leading large, remote-first teams.

Perks & Benefits

• Flexible hybrid work options
• Healthcare
• 401k
• Backup childcare
• Education stipends

It takes powerful technology to connect our brands and partners with an audience of hundreds of millions of people. Whether you’re looking to write mobile app code, engineer the servers behind our massive ad tech stacks, or develop algorithms to help us process trillions of data points a day, what you do here will have a huge impact on our business—and the world.

As a leader within the Consumer Data Organization, you are responsible for the strategic vision and operationalization of audience intelligence. You will lead the transition from traditional "reporting" to a predictive, identity-centric insights engine. Your goal is to ensure that Yahoo’s 900M+ monthly active users are understood with such precision that Product, Engineering, and Sales can deliver hyper-personalized experiences and high-yield advertising solutions.

Key Responsibilities:

• Data Strategy & Identity: Lead the strategy for Yahoo’s first-party data assets. You will define how the CDO captures, cleans, and utilizes audience signals to build a 360-degree view of the customer.
• Cross-Functional Leadership: Serve as the primary insights partner for GMs across News, Sports, Finance, and Mail. You will act as the "voice of the consumer" in high-stakes product roadmap discussions.
• Predictive Modeling Oversight: Collaborate with Data Science and Engineering teams to build "Lookalike" and "Propensity" models that predict user behavior, churn, and high-value actions.
• Privacy & Compliance: Ensure all audience insights initiatives are "Privacy-by-Design," adhering to global regulations (GDPR, CCPA) and Yahoo’s internal security standards (The Paranoids).
• Executive Influence: Transform massive datasets into high-level narratives for the Executive Leadership Team (ELT). You are expected to answer "What is the commercial value of our audience today vs. 12 months from now?"
• Vendor & Budget Management: Manage large-scale partnerships with external data providers (e.g., Nielsen, Comscore, MRI) and internal cloud infrastructure budgets.

Required Qualifications:

• Experience: 12+ years in data-driven insights, business intelligence, or product analytics.
• Domain Expertise: Deep knowledge of Identity Resolution, the Post-Cookie landscape, and First-Party Data monetization.
• Technical Literacy: Fluency in SQL, Python, or R is expected, along with deep experience in Snowflake, BigQuery, or similar modern data stacks.
• Leadership: Proven track record of managing "manager-level" direct reports and leading large, remote-first teams.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $160,965.00 - $349,885.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.