Develop and implement comprehensive employer branding strategies to ensure alignment with company business goals and corporate culture, enhancing Lilith's perception and recognition in the industry. Monitor brand reputation, identify and address potential negative publicity in a timely manner, and maintain a positive brand image. Analyze public opinion data using professional methods to provide a strong basis for optimizing employer branding strategies. Create attractive employer branding content, including articles, videos, and images, and effectively manage the company's recruitment channels and social media platforms to ensure the accuracy and consistency of employer branding information dissemination. Coordinate all channels, customize differentiated communication plans based on various mainstream social platforms, and effectively promote the continuous optimization of employer branding efforts.