Employer Branding Specialist

1 Month ago • All levels

Job Summary

Job Description

Develop and implement comprehensive employer branding strategies to ensure alignment with company business goals and corporate culture, enhancing Lilith's perception and recognition in the industry. Monitor brand reputation, identify and address potential negative publicity in a timely manner, and maintain a positive brand image. Analyze public opinion data using professional methods to provide a strong basis for optimizing employer branding strategies. Create attractive employer branding content, including articles, videos, and images, and effectively manage the company's recruitment channels and social media platforms to ensure the accuracy and consistency of employer branding information dissemination. Coordinate all channels, customize differentiated communication plans based on various mainstream social platforms, and effectively promote the continuous optimization of employer branding efforts.
Must have:
  • Develop employer branding strategies aligned with business goals.
  • Monitor brand reputation and handle negative publicity.
  • Create diverse employer branding content.
  • Manage recruitment channels and social media platforms.

Job Details

1. 制定并执行全面的雇主品牌策略,确保其与公司业务目标、企业文化高度契合,提升莉莉丝在行业中的感知度和认可度。 2. 重点监控品牌舆情,及时发现并处理潜在的负面舆论,维护公司良好的品牌形象。运用专业手段,对舆情数据进行分析,为优化雇主品牌策略提供有力依据。 3. 负责创作各类富有吸引力的雇主品牌内容,涵盖文章、视频、图片等多种形式,并对公司招聘渠道及社交媒体平台进行有效管理,保证雇主品牌信息传播的准确性与一致性。 4. 负责全渠道统筹,根据各个主流社交平台定制差异化传播方案,有效推动雇主品牌建设工作持续优化。

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