Event Marketing Manager

About the Role

We’re looking for a detail-oriented and results-driven Event Marketing Manager to plan and execute impactful events that drive brand awareness, market engagement, and pipeline growth. This role will oversee key tradeshows, internal company meetings, and sales-driven regional events, ensuring seamless execution and measurable ROI.

The ideal candidate has 2–4 years of experience managing large tradeshows and high-touch events, with a passion for creating memorable brand experiences that generate leads and strengthen customer and partner relationships.

Key Responsibilities

Event Strategy & Execution

• Plan, coordinate, and execute a variety of events, including large tradeshows, regional sales events, executive roundtables, and internal company meetings
• Collaborate with sales, product marketing, and demand generation teams to ensure event strategies align with GTM priorities and target ICPs
• Manage event logistics, including venue selection, vendor coordination, booth design, shipping, and on-site execution

Brand Presence & Awareness

• Ensure the company’s brand is consistently represented across all events, from booth design to collateral and presentations
• Partner with creative teams to produce event materials such as signage, giveaways, presentations, and digital assets

Demand Generation & Pipeline Impact

• Partner with demand generation to build pre-event, at-event, and post-event campaigns that drive attendance and follow-up engagement
• Collaborate with sales teams to maximize field and account-based event impact, including lead capture, onsite meetings, and follow-up processes
• Track event KPIs, measure ROI, and provide insights and recommendations to optimize future events.

Cross-functional Collaboration

• Support internal leadership meetings and company-wide events, ensuring professional production and coordination
• Build relationships with key vendors, venues, and partners to deliver cost-effective, high-quality events

Qualifications

• 2–4 years of experience planning and managing large tradeshows and events (B2B SaaS experience a plus)
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously
• Knowledge of event technology platforms (e.g., Cvent, Splash, ON24) and CRM/marketing automation tools (e.g., Salesforce, Marketo)
• Excellent communication, negotiation, and vendor management skills
• A data-driven mindset with experience measuring event ROI and pipeline contribution
• Ability to travel for events (20–30%).

Bonus Points

• Experience with field marketing or sales-driven regional events.
• Background in growth or demand generation marketing.
• Creative eye for booth design, branding, and attendee engagement strategies.

What You’ll Gain

• The opportunity to lead high-impact events that directly drive pipeline and revenue growth
• Experience working on major industry tradeshows and strategic regional events alongside a fast-paced growth marketing team
• Exposure to cross-functional teams and executive leadership, with the ability to shape how our brand shows up in market

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

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