Workato is seeking an Events Manager to support the end-to-end execution of its tradeshow program and field marketing events. This role involves owning logistics, managing vendor communications, coordinating internal team participation, and overseeing lead capture and follow-up processes. The manager will also plan VIP events, track budgets, and analyze campaign performance to ensure high ROI. The ideal candidate is highly organized, detail-oriented, and possesses strong project management and communication skills, with a proven track record in event logistics and cross-functional collaboration.

Must Have

• Support end-to-end execution of tradeshows and field marketing events.
• Manage event logistics including exhibitor deadlines, booth orders, and shipping.
• Coordinate vendor communications with exhibit houses, shippers, and A/V partners.
• Maintain event calendar and align teams on timelines and deliverables.
• Oversee lead capture, list cleanup, and timely follow-up processes.
• Manage inventory of tradeshow materials and ensure replenishment.
• Plan and execute VIP events, dinners, and happy hours.
• Track event budget and campaign performance for ROI recommendations.
• 2-4+ years experience in field marketing, tradeshow, or event marketing.
• Proven track record in tradeshow logistics (setup, shipping, lead capture).
• Highly organized, precise, and thorough with attention to detail.
• Comfortable managing external partners and negotiating contracts.
• Strong project management skills to juggle competing deadlines.
• Collaborate cross-functionally with Sales, Product Marketing, etc.
• Excellent written and verbal communication skills.
• Data-driven mindset for setting KPIs and analyzing performance.
• Proficient with Google Workspace and project management tools like Asana.
• Ability to travel up to 40% for on-site event support.

Perks & Benefits

• Flexible, trust-oriented culture
• Empowerment to take full ownership of roles
• Driven by innovation
• Vibrant and dynamic work environment
• Multitude of benefits

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

• Business Insider named us an “enterprise startup to bet your career on”
• Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

• Support the end-to-end execution of Workato's tradeshow program and field marketing events
• Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
• Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
• Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
• Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
• Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
• Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
• Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
• Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
• Track event budget and campaign performance to make future recommendations to increase ROI and impact
• Able to travel on-site to support events from start to finish (travel required ~40%)

Requirements

Qualifications / Experience / Technical Skills

• 2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
• Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
• You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
• Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
• Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
• A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
• Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
• You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
• Proficient with tools like Google Workspace, Asana or similar project management tools
• You take initiative, solve problems quickly, and own every detail, especially when on site at events
• Ability to travel up to 40% of the time to support event execution in person

Job Req ID: 2415