Executive Vice President, Commerce

The Executive Vice President of Commerce will lead REPUBLIC Collective’s commercial strategy, guiding performance across streaming, retail, and D2C for its labels and artists. This role involves defining commercial strategy, building high-impact first-week and lifecycle strategies, and establishing ambitious performance goals. The EVP will also serve as a strategic partner to DSP executives and top retail accounts, guide D2C strategy, and identify emerging opportunities in social commerce, gaming, and creator platforms. They will lead cross-functional integration, oversee physical product strategy, and mentor a high-performing commerce organization, fostering a culture of innovation and excellence.

Must Have

• Define and lead the commercial strategy across REPUBLIC Collective and its labels.
• Build high-impact first-week and lifecycle strategies grounded in forecasting and platform insights.
• Establish ambitious performance goals and hold teams accountable for delivering them.
• Anticipate shifts in fan behavior, platform algorithms, and cultural dynamics.
• Serve as a senior strategic partner to DSP executives and top retail accounts.
• Negotiate and secure marquee editorial, marketing, and platform opportunities.
• Guide ecommerce and D2C strategy, creating compelling fan-focused programs.
• Identify emerging opportunities in social commerce, gaming, creator platforms and beyond.
• Lead integration across departments, tying artist campaigns and initiatives directly to commercial execution.
• Oversee physical product and retail strategy including vinyl and collectibles.
• Ensure global alignment and synchronization of releases.
• Use real-time analytics to adjust campaign strategies with precision.
• Lead and mentor a high-performing commerce organization.
• Build a culture defined by excellence, curiosity, ambition, and accountability.
• Encourage a growth mindset focused on raising the bar with each cycle.
• Serve as an influential voice at the executive level.
• Develop emerging leaders and maintain organizational readiness.
• Operate as a highly collaborative leader who embraces additional duties and assigned tasks in support of organizational priorities.
• 12-15+ years of senior leadership experience in music commerce or related fields.
• Proven ability to deliver sustained commercial growth.
• Deep senior relationships across DSPs, retail partners, and affiliates.
• Fluency in forecasting, analytics, chart rules, and audience insights.
• Expertise in physical product strategy and D2C operations.
• Exceptional leadership and communication skills.
• Strong commitment to artistry and cultural intelligence.
• High achievement orientation and drive to exceed expectations.
• Strong strategic and operational instincts.
• Relationship-centered leadership.
• Ability to interpret culture and fan behavior with nuance.
• Innovative thinking and willingness to challenge convention.
• Leadership grounded in accountability and continuous improvement.

Good to Have

• Experience with AI-enabled tools is valuable.

Perks & Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD:

The Executive Vice President of Commerce serves as a senior architect of REPUBLIC Collective’s commercial strategy, guiding performance across streaming, retail, and D2C for the Collective and its world-class labels and artists. This leader sets the standard for excellence: ambitious in vision, disciplined in execution, and committed to elevating outcomes for artists. The EVP pushes beyond precedent, brings sharp commercial instincts, and fosters an organizational culture where curiosity, innovation, and excellence are core principles.

How You'll CREATE:

Commercial Strategy & Marketplace Leadership

• Define and lead the commercial strategy across REPUBLIC Collective and its labels.
• Build high-impact first-week and lifecycle strategies grounded in forecasting and platform insights.
• Establish ambitious performance goals and hold teams accountable for delivering them.
• Anticipate shifts in fan behavior, platform algorithms, and cultural dynamics.
• Promote a culture of refinement and continuous improvement.

Partner Development & Ecosystem Expansion

• Serve as a senior strategic partner to DSP executives and top retail accounts.
• Negotiate and secure marquee editorial, marketing, and platform opportunities.
• Guide ecommerce and D2C strategy, creating compelling fan-focused programs.
• Identify emerging opportunities in social commerce, gaming, creator platforms and beyond.
• Position REPUBLIC Collective as a best-in-class partner.

Campaign Leadership & Cross-Functional Integration

• Lead integration across departments, tying artist campaigns and initiatives directly to commercial execution.
• Oversee physical product and retail strategy including vinyl and collectibles.
• Ensure global alignment and synchronization of releases.
• Use real-time analytics to adjust campaign strategies with precision.
• Champion AI-supported tools to enhance forecasting and execution.

Executive Leadership & Culture Building

• Lead and mentor a high-performing commerce organization.
• Build a culture defined by excellence, curiosity, ambition, and accountability.
• Encourage a growth mindset focused on raising the bar with each cycle.
• Serve as an influential voice at the executive level.
• Develop emerging leaders and maintain organizational readiness.
• Operates as a highly collaborative leader who embraces additional duties and assigned tasks in support of organizational priorities.

Success Measures / KPIs

• Growth in revenue and market share.
• Strong chart performance domestically and globally.
• Increases in consumption and audience engagement.
• High-performing D2C and retail programs.
• Effective global coordination across territories.
• Strengthened catalog performance.

Bring Your VIBE:

Qualifications

• 12-15+ years of senior leadership experience in music commerce or related fields.
• Proven ability to deliver sustained commercial growth.
• Deep senior relationships across DSPs, retail partners, and affiliates.
• Fluency in forecasting, analytics, chart rules, and audience insights.
• Expertise in physical product strategy and D2C operations.
• Exceptional leadership and communication skills.
• Strong commitment to artistry and cultural intelligence.
• Experience with AI-enabled tools is valuable.

Core Competencies

• High achievement orientation and drive to exceed expectations.
• Strong strategic and operational instincts.
• Relationship-centered leadership.
• Ability to interpret culture and fan behavior with nuance.
• Innovative thinking and willingness to challenge convention.
• Leadership grounded in accountability and continuous improvement.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

Business Strategy & Operations

Salary Range:

$195,620-$500,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.