Growth Marketing Manager - Campaigns
Job Summary
Job Description
Bazaarvoice is seeking a Growth Marketing Manager - Campaigns to design, orchestrate, and optimize integrated marketing campaigns that drive pipeline creation, accelerate sales cycles, and enhance customer engagement. This role involves mapping user journeys, creating enablement kits for sales teams, analyzing campaign performance using data like CAC and LTV, and collaborating with various departments. The manager will also contribute to content development, analyze its impact, and report on campaign effectiveness. A key focus is on optimizing the entire customer lifecycle to drive business growth. The ideal candidate is data-driven, understands multi-channel marketing, and can collaborate effectively.
Must have:
- Campaign strategy and execution experience
- Understanding of marketing channels
- Self-starter with innovative mindset
- Data analysis and optimization skills
- Cross-functional collaboration
Good to have:
- Bachelor's degree or equivalent experience
- Writing ad, email, and landing page copy
- Feedback on content performance
- Mapping and quality assurance testing user journeys
Perks:
- Great Place to Work certified in multiple countries
- Customer-first approach
- Transparency and integrity
- Passionate pursuit of performance
- Innovation over imitation
- Stronger together culture
- Commitment to diversity and inclusion
5 skills required
Job Details
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
We are seeking a highly strategic and results-oriented Growth Marketing Manager - Campaigns to join our dynamic marketing team. Reporting into the Head of Global Campaigns, this pivotal role will be responsible for designing, orchestrating, and optimizing integrated marketing campaigns that drive pipeline creation, accelerate sales cycles, and enhance customer engagement across the entire user journey. The ideal candidate is a data-driven visionary with a deep understanding of multi-channel marketing, a knack for user psychology, and a proven ability to collaborate effectively with sales and field marketing teams. If you're passionate about transforming marketing efforts into measurable business growth, we want to hear from you!
What You'll Do:
- Campaign Strategy & Execution: Design, orchestrate, and optimize integrated marketing campaigns across all relevant channels (paid, owned, earned) to ensure synergy and cohesive messaging. This includes mapping and quality assurance testing end-to-end user journeys for various personas, identifying key touchpoints and opportunities for optimization, and developing compelling Calls-to-Action (CTAs).
- Campaign Activation & Enablement: Develop and deliver clear campaign enablement kits to field marketing and sales teams, equipping them to amplify campaigns in-market. Facilitate strong cross-functional collaboration to ensure campaign alignment and effective lead follow-up, leveraging both inbound and outbound go-to-market (GTM) plays to fully maximize campaigns and high-performing content.
- Data Analysis & Optimization: Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings. Heavily rely on data (CAC, LTV, conversion rates) to identify growth opportunities and report on ROI.
- Collaboration & Cross-functional Alignment: Work closely with sales to ensure lead quality, efficient handoff, and pipeline acceleration. Collaborate with cross-functional teams (e.g., content, design, sales enablement, product) to execute programs and ensure campaign alignment.
- Content Development & Impact Analysis: Write impactful ad, email, and landing page copy, as needed. Partner with the content team, offering valuable feedback on content performance, identifying strategic content gaps, and ensuring messaging consistently resonates with target audiences.
- Reporting: Report on lead generation, pipeline contribution, conversion metrics, and the overall effectiveness of integrated campaigns and brand consistency.
- Customer Lifecycle Focus: Take a holistic view, focusing on optimizing the entire customer lifecycle from acquisition to retention and advocacy, driving overall business growth.
What You'll Bring:
- Bachelor’s degree preferred, or equivalent experience
- 5+ years experience in campaign strategy and execution
- Strong understanding and hands on experience with marketing channels
- Self-starter with an innovative mindset
$90,000 - $115,000 a year
At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!
#LI-Hybrid
#LI-JM1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
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