Growth Product Marketing Senior Manager, Slack

47 Minutes ago • 7 Years + • $169,600 PA - $233,200 PA
Marketing

Job Description

Salesforce is the #1 AI CRM, and Slack is its AI-powered platform for work. This role is for a Senior Growth Product Marketing Manager for Slack, focusing on shaping its future. The individual will develop product messaging, positioning, product-led go-to-market programs, digital marketing campaigns, and compelling marketing assets. Success is measured by delivering relevant content that creates new self-service customers and product-qualified sales pipeline. The role requires a data-driven, motivated product marketer to drive innovative marketing for Slack’s self-service business, working cross-functionally to create strategies grounded in user research and data analysis.
Good To Have:
  • Expertise in self-service growth businesses.
  • Web and mobile-first go-to-market experience.
  • Expertise in Salesforce products.
  • Outstanding organizational skills to manage multiple projects with tight deadlines.
  • Natural collaborator.
  • "Get-it-Done" confidence to lead new projects in ambiguity.
Must Have:
  • 7 years of experience in product, industry, or growth marketing.
  • Strong written and verbal communication skills.
  • Ability to present to executives, vendors, partners, and customers.
  • Ability to strategize and craft compelling messaging.
  • Proven track record leading and inspiring through influence.
  • Hands-on experience building marketing assets (positioning, messaging, pitch-decks, demo videos, event/webinar content).
  • Ability to lead new projects in ambiguity.
  • Willingness to travel up to 25%.
  • Experience leading end-to-end product-led growth initiatives.
  • Accountability for customer experiences translating to business outcomes.
  • Ability to build consensus across various teams (Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, Customer Success).
  • Lead messaging and positioning strategy and execution for target personas.
  • Partner with Product Management on product strategy and roadmaps.
Perks:
  • Time off programs
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Mental health support
  • Paid parental leave
  • Life insurance
  • Disability insurance
  • 401(k)
  • Employee stock purchasing program

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To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Slack is where work happens for millions of people every day; it is the AI-powered platform for work. Our mission is to make people’s working lives simpler, more pleasant, and more productive.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Slack is where work happens. It's where companies bring their people, projects, apps, and AI agents together. We’re looking for a senior growth product marketer who can help shape the future of Slack.

At Slack, our Growth Product Marketers develop product messaging and positioning, product led go-to-market programs, digital marketing campaigns, and compelling marketing assets. Our success is defined by our ability to deliver relevant content in the customer journey that creates new self-service customers and product qualified sales pipeline.

We are looking for a data driven, motivated product marketer to drive and deliver innovative product marketing to support Slack’s self-service business. In this role, you will be responsible for working cross-functionally with product, marketing, and growth teams to create messaging, positioning, content, and go-to-market strategies grounded in user research and data analysis. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.

Responsibilities & Impact

  • Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
  • Experience leading end to end product led growth initiatives and crafting a compelling self serve value proposition
  • Be accountable for exceptional customer experiences that translate to business outcomes
  • Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
  • Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Required Skills:

  • 7 years of experience in product marketing, industry marketing, or growth marketing
  • Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
  • Ability to strategize and craft compelling messaging
  • Phenomenal teammate with a proven track record leading and inspiring through influence
  • Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
  • Pick up and lead new projects even in the face of ambiguity
  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
  • Willingness and flexibility to travel to both domestic and international locations - up to 25% travel

Preferred Skills:

  • Expertise working in self-service growth businesses
  • Web and mobile first go-to-market experience
  • Expertise in Salesforce products
  • Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
  • A natural collaborator
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.

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