Influencer Marketing Manager

ABOUT YOU

At Gameloft Barcelona, as an Influencer Manager, you will join a passionate group of gamers and top minds in the business of games. We are always on looking out for the best talent to join our team and help create the best experiences for our players, influencers and their audiences.

Gameloft’s Influencer Manager will be responsible for the company’s paid influencer outreach & strategy. We’re looking for someone who will help to work on inspired creative & ambitious campaigns that drive business results at a global scale and in an authentic way. You will report to the Influencer Marketing Team Lead & will strive to make Influence Marketing a key component.

Responsibilities:

• Ideate and manage the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.
• Create and present highly engaging presentations around influencer strategies and results.
• Manage day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
• Liaise with User Acquisition and Product teams to help shape features that enable successful influencer integrations.
• Find ways to track and measure ROI – attribution, fingerprinting, SDKs, etc
• Collaborate with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.
• Draft and maintain campaign documentation including but not limited to; calendars, briefs, influencer lists, contracts.
• Contribute to campaign performance analysis by collecting data and surfacing insights to improve future executions.
• Assist with budget planning and ensure accurate tracking of spend and deliverables.
• Build and maintain strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.
• Stay on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.