Key Account Manager Germany, FMCG
Job Summary
Job Description
ZURU is seeking a Key Account Manager to lead consumer goods growth in Germany across Baby, Beauty, and Pet categories. The role involves owning strategy, execution, and P&L to drive sales, profitability, and market share. You will lead customer negotiations, shape category strategies, and drive joint business planning, disrupting incumbents by delivering better outcomes for consumers and customers. Success requires bold ownership, bias for action, and strong advocacy. The role focuses on both short-term impact through executing existing momentum and brand launches, and long-term impact by building data-driven partnerships with German retailers and ZURU distributors to position the company as a category leader and ensure sustainable growth and brand equity.
Must have:
- 3-6+ years experience with top German retailers
- Entrepreneurial mentality
- Excellent communication, presentation, and negotiation skills
- Fluency in English and German
Good to have:
- Grocery or Pet Food experience preferred
Perks:
- Culture for Growth
- Surrounded by an A Player Team
- Competitive Remuneration
8 skills required
Job Details
Lead ZURU's Consumer Goods growth in Germany across Baby, Beauty, and Pet.
ZURU's Brand Portfolio:
👉 MONDAY Haircare
👉 DAISE
👉 BONKERS
About ZURU
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
For more information, visit www.zuru.com.
Position Overview
You’ll own strategy, execution, and full P&L, driving sales, profitability, and market share. With an entrepreneurial and data-led mindset, you’ll lead customer negotiations, shape category strategies, and drive joint business planning.
You’ll disrupt incumbents by delivering better outcomes for consumers and customers, build strategic partnerships, and lead execution across all channels. Success requires bold ownership, bias for action, and strong advocacy, inside and out. As we scale fast, you’ll be a culture carrier who champions people and drives lasting impact.
Position Impact
Short-term impact: You drive immediate growth by executing on existing momentum, brand launches, and growth plans. Strong execution of retail strategies and merchant relationships leading increased space both in and out of aisle. Strong promotion plan.
Long-term impact: You build a strong, data-driven partnership with German retailers and ZURU distributor, you help to position the company as a category leader, driving sustainable growth and brand equity. Strategic planning, guided innovation plans with NPD, and ensuring adaptation to stay ahead of retail trends ensure that the company remains competitive.
Roles & Responsibilities
- Lead and Plan Financial Performance: You will be driving and exceeding key sales targets and performance metrics for Germany across Beauty, Baby Care, and Pet categories. You'll guide internal forecasting and manage financial planning processes, overseeing financial operations.
- Execute with Excellence: You will be maximizing the availability, visibility, and recognition of ZURU brands both in-store and online by managing distribution, displays, and marketing activations, focusing on strategic initiatives.
- Collaborate and Lead Cross-Functional Teams: You will be leading cross-functional teams to exceed customer sales performance expectations, P&L goals, and supply metrics. You will work alongside the marketing team to design and execute campaigns, product launches, and promotions that enhance brand awareness and generate demand, effectively collaborating across various time zones to deliver results.
- Manage Key Accounts and Customer Relationships: You will be developing and maintaining key account relationships and long-term customer partnerships to achieve mutually beneficial strategic and financial goals.
- Develop Customer Strategies: You will be crafting customer strategies and influencing cross-functional support to secure the necessary tools and backing for market success.
- Foster Team Culture and Development: You will be cultivating a team environment that supports innovative market disruption and rapid growth, while resolving business challenges, building relationships, and enhancing capability development.
- 3 - 6+ years’ experience working directly with top German retailers (Edeka, Kaufland, Rewe, DM, Rossmann), either in an account manager, category manager, or other customer facing sales position
- An Entrepreneurial mentality, acting as an owner of your business
- Track record of advancement and hunger for growth in role and responsibility
- Excellent communication, presentation and negotiation skills
- Grocery or Pet Food experience preferred, but not necessary
- Fluency in English and German
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined
🚀ZURU.com
#LI-FR1
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