Lead of Offline IP Experiences Team

Introducing Our Team (Project)

The Offline IP Experiences Team is part of KRAFTON Global Publishing and oversees global game shows and offline marketing (BTL) strategies. Marketers who best understand games gather under the principle of “Spark Offline, Amplify Online, Grow Community” to closely connect offline play experiences with online campaigns, expanding buzz and growing core fandom. They also lead publishing, development, and HQ branding TFs to complete a unified company story.

Missions to Accomplish with Our Team

• Design and operate playable-first offline IP experiences to convey the charm of the IP through direct play on-site.
• Create company synergy by unifying publishing, development, branding, and community with a single goal, schedule, and strategy.
• Complete Community Snowballing by designing and executing on-site experiences and online actions (online demos, UGC, influencer/ATL/BTL campaigns, etc.) to amplify each other and snowball buzz.
• Analyze pre-, during-, and post-event data to adjust offline budgets to optimal size without overheating and continuously increase ROI.
• Implement the Spark Offline – Amplify Online – Grow Community principle at global game shows to expand brand and fandom.
• Write and share post-mortems containing insights that penetrate global game trends beyond BTL results, suggesting the organization's next steps.
• Strengthen global partnerships and vendor networks to build an operating system that provides consistent KRAFTON experiences everywhere.

We want to grow with someone who has these experiences! (Required Qualifications)

• Total marketing experience of 12+ years / Global BTL and event experience of 8+ years — Proven track record of expanding and overseeing world-class game IPs into playable-first offline experiences.
• Translating IP DNA into space and experience — Examples of incorporating game worldview, art, and community codes into on-site flow and demonstration environment design.
• Cross-Functional Leadership — Experience completing complex projects by coordinating publishing, development, branding, and community into a single goal, schedule, and strategy.
• Creative Convergence across industries — Successful execution of new experiences both offline and online by collaborating with other industries such as fashion, tech, and entertainment, centered around games.
• Budget Efficiency Capability — Experience designing cost and performance indicators and improving offline efficiency without excessive investment.
• Communication that leads to persuasion and consensus — Ability to clearly and concisely negotiate and coordinate from C-level to on-site vendors.
• Deep Gamer Mindset — Passion to self-learn and disseminate game and platform trends, providing insights to the team.
• Vendor and Production Governance — Experience managing large-scale event personnel, production, and operation vendors and proactively resolving risks.

If you have these experiences, you are the one we are looking for! (Preferred Qualifications)

• Deeply passionate about games, cannot live without games — Experience in core industry roles like PM or marketing, or equivalent experience.
• Native-level English communication skills (verbal and written).
• Highly proficient in Confluence and PPT documentation & visualizing capabilities.
• Experience successfully running organic campaigns with influencers and streamers.
• Experience operating and activating communities from a hardcore player's perspective.

---

To join KRAFTON's challenge, the following recruitment process is required.

• Document Screening > Phone Interview > Technical Fit Interview > Culture Fit Interview > Offer and Onboarding
• As this is an ongoing recruitment, it may close early if excellent candidates are hired.
• Successful candidates for each stage will be notified individually via the email or phone number registered in their application.
• Please note in advance that the phone interview is an optional stage conducted as needed, not a mandatory one. Detailed information will be provided individually.
• Additional interviews may be added if necessary, and detailed information will be provided individually.

Please check the required documents!

• Application Form (Free format), Self-Introduction, Career Description, Portfolio (Required)
• For new graduates, please focus on the self-introduction; for experienced candidates, please focus on the career description.
• When attaching a portfolio, please check the information below.

Work Location

• Yeoksam Centerfield East Tower

Employment Type

• Full-time

---

Please check the information below!

• Those eligible for employment protection, such as individuals with disabilities and national merit recipients, will be given preferential treatment in accordance with relevant laws.
• If there are any false statements in your application, your acceptance may be revoked.
• A 5-month probationary period applies. The company may refuse full employment based on the evaluation results during the probationary period, and even during the probationary period, it may terminate the probationary period early and refuse full employment based on mid-term evaluation results. There will be no adjustment to employment type or salary during the probationary period.
• For any questions during the recruitment process, please refer to the KRAFTON Recruitment FAQ.

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and challenge story?

• KRAFTON Production Studios
• KRAFTON Games
• KRAFTON Vision & Core Values
• KRAFTON Life & Welfare Benefits
• KRAFTON Official YouTube Channel
• BATTLEGROUNDS Official YouTube Channel
• KRAFTON Instagram
• KRAFTON Blog