PUBG IP Franchise Console Live Marketer

undefined ago • 3-10 Years

Job Summary

Job Description

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios. The PUBG Publishing Headquarters is an organization that oversees the publishing and business of PUBG: BATTLEGROUNDS (PC/Console) products. This team collaborates with various KRAFTON departments and members to connect PUBG STUDIOS with players worldwide and provide global services.
Must have:
  • Establish and execute marketing strategies for console or multi-platform titles.
  • Derive and execute insights from user feedback and marketing indicators.
  • Lead global communication and collaboration with internal/external partners.
  • Fluent in English communication and document writing.
  • No disqualification for overseas business trips.
Good to have:
  • Experience planning and executing launch marketing from the early stages of a console project.
  • Ability to understand rapidly changing environments and short-term goals, and find optimal solutions.
  • Direct experience from planning to execution of marketing campaigns (A to Z).
  • Enjoys new challenges and is flexible in adapting to change.

Job Details

Introducing Our Team (Project)

The PUBG Publishing Headquarters is an organization that oversees the publishing and business of PUBG: BATTLEGROUNDS (PC/Console) products. We collaborate with various KRAFTON departments and members to connect PUBG STUDIOS with players worldwide and provide global services.

Introducing the Mission You Will Undertake with Our Team

  • Establish and execute online/offline marketing strategies for console title launches and live services.
  • Plan and operate campaigns tailored to marketing policies and trends for each console platform (PlayStation, Xbox, etc.).
  • Lead marketing collaboration with major console platform holders and related departments (development, publishing, communication, etc.).
  • Analyze marketing performance and manage key KPIs (acquisition, activation, purchase, retention, etc.).
  • Improve efficiency and report through data analysis of campaign results.

We want to grow with someone who has these experiences! (Required Qualifications)

  • Experience in establishing and executing marketing strategies for console or multi-platform titles.
  • Experience in deriving and executing insights through analysis of various user feedback and marketing indicators.
  • Experience leading collaboration with internal/external related departments and partners, and global communication.
  • Fluent in English communication and document writing (Fluent or higher).
  • No disqualification for overseas business trips.

If you have these experiences, you are the one we are looking for! (Preferred Qualifications)

  • Experience in planning and executing launch marketing from the early stages of a console project.
  • Ability to understand rapidly changing environments and short-term goals, and find and implement optimal solutions for the situation.
  • Direct experience from planning to execution of marketing campaigns (A to Z), and actually implementing them.
  • An attitude that enjoys new challenges and can flexibly respond to change.

To join KRAFTON's challenge, the following selection process is required.

  • Document Screening > Phone Interview > Technical Fit Interview > Culture Fit Interview > Offer & Onboarding
  • Recruitment may close early if excellent candidates are hired through rolling recruitment.
  • Successful candidates for each stage will be individually notified via the email or phone number registered in their application.
  • Please note in advance that the phone interview is an optional stage conducted as needed, not a mandatory one. Details will be provided individually.
  • Additional interviews may be added if necessary, and details will be provided individually.

Please check the required documents!

  • Application form (free format), self-introduction letter, career description, portfolio (if necessary).
  • For new graduates, please focus on the self-introduction letter; for experienced professionals, please focus on the career description.
  • If attaching a portfolio, please check the information below.

Work Location

  • Seocho Majesta City Tower

Employment Type

  • Full-time

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