Lead Product Manager, Promotions

1 Month ago • 8 Years + • Product Management • $165,000 PA - $200,000 PA

Job Summary

Job Description

PENN Entertainment is seeking a Lead Product Manager, Promotions to lead the strategy for their digital product portfolio, including ESPN BET and theScore BET. This role involves managing and executing product initiatives focused on the promotional experience. The position requires a seasoned product leader with experience in marketing technology and a strong understanding of B2C applications. Responsibilities include defining product strategy, reporting on KPIs, collaborating with marketing, compliance, legal, and finance teams, making data-informed decisions, and driving Go-To-Market strategies. The role emphasizes collaboration, leadership, and driving innovation in a fast-paced environment.
Must have:
  • 8+ years of product management experience
  • 2+ years of people leadership experience
  • Experience in Marketing technology
  • Experience in high-volume B2C applications
  • Strong leader with competitive edge
  • Ability to use data to drive decisions
  • Exceptional communication skills
Good to have:
  • Experience in sports betting or iGaming
  • Experience with promotional and reward mechanics
Perks:
  • Competitive compensation package
  • Comprehensive Benefits package
  • Fun, relaxed work environment
  • Education and conference reimbursements

Job Details

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

 

About the Role & Team
The Interactive Product Management team leads the strategy for Penn Interactive's incredible digital product portfolio – from ESPN BET, theScore Bet, theScore Media, and iCasino. This team impacts the way millions of people engage with our products in more personalized and immersive ways, leveraging bleeding-edge technologies. As an enthusiastic and entrepreneurial product leader, you will manage, innovate, and execute on product initiatives that focus on the promotional experience in both ESPN BET and theScore BET. 

In this role this you will take on challenges in a fast paced ever changing environment. This is a high impact, high visibility role that will impact key features, innovation and scale. It requires strong collaboration, leadership and agility to drive the development of a Tier 1 Sportsbook product. 

The right candidate is a seasoned product person, with prior experience working with marketing teams and building marketing technology. You are also a business strategist, a skilled team leader and exceptional communicator, comfortable presenting to leadership. 
 
As a major component of any sportsbook, generosity & promotions are vital throughout a user’s lifecycle including acquisition, activation, and retention. The Promotions team aims to empower both users and marketing team members through bespoke offerings, award types, and best-in-class features.  

 
About the Work 

  • Discover and define product solutions that contribute to PENN’s goals, while developing and planning a product strategy that aligns to long-term objectives
  • Define and report on KPIs that track performance of existing products and new features.
  • Work closely with marketing, compliance, legal and finance teams to ensure product initiatives follow regulatory requirements.
  • Utilize learnings (quantitative/qualitative) to make data-informed prioritization and decision making.
  • Ensure widespread awareness of the features/products launched through GTM strategies.
  • Drive transparency and accountability when it comes to communication, product documentation and development process.
  • Nurture a high-level of collaboration with multiple stakeholders and team members.
  • Work closely with other partners to develop a strong comprehension of the competitive landscape and use it to drive roadmap prioritization.
  • Invest in the growth of the wider Product Team through coaching, developing best practices, and continuous improvements targets.
  • Other duties as required. 

About You 

  • 8+ years’ experience in product management, plus 2+ years of people leadership experience is required.
  • Experience working in Marketing technology is required.
  • Experience in high-volume B2C applications is required.  
  • Experience in sports betting and/or iGaming is highly preferred.
  • Experience with promotional and reward mechanics is highly preferred.  
  • Ability to grasp product strategy and execution and how they align to business value.
  • Demonstrated ability to use data to drive decisions and back up assumptions and recommendations.
  • Strong leader with a competitive edge who can inspire, influence, build talent collaborate, and provide direction in a complex space that breeds results.
  • Innate emotional intelligence with a proven ability to navigate complex topics with many stakeholders.
  • Exceptional communication and comprehension skills with an ability to simplify complex concepts.
  • Ability to work with engineering teams to go deep into technical concepts, make tradeoffs to remove roadblocks, evaluate alternative approaches, and make critical prioritization decisions.
  • Experience managing and coaching product managers to deliver. 

What We Offer: 

  • Competitive compensation package.
  • Comprehensive Benefits package.
  • Fun, relaxed work environment.
  • Education and conference reimbursements. 

    #LI-REMOTE

 

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