Lead, Web Marketing & Conversion Optimization

Company Description

VOSKER, North American leader in remote area surveillance.

Every day, we are proud to help our customers keep an eye on what really matters to them, by developing solar-powered and cellular-connected cameras for our exclusive platform.

In a few words at VOSKER; We are high-performing, we think differently, and we take care of our people! We leverage our expertise to win as a team and redefine what is possible!

HERE'S WHAT WE OFFER YOU:

• A work environment that allows you to bring your ideas to life and propel your ambitions!
• A daily life without routine, days follow but are not alike, and that's exciting!
• A hybrid work model that allows you to work either from home or from one of our offices. It's up to you to choose!
• The possibility of working remotely abroad for a maximum duration of 3 months (90 days).
• A wellness account allowing you to reimburse your expenses related to your health, passions, and interests.
• Free access to an online health professional 24/7 and an EAP.
• Comprehensive group insurance including vision and dental care, 50% paid by the employer.
• A group RRSP with employer contribution.
• A new parent supplement during maternity/paternity leave.
• Vacation calculated based on the number of years of experience in the market.

Job Description

Are you passionate about optimizing user experience and website performance? Do you want a strategic role while maintaining an operational scope, where you can truly deliver, iterate quickly, and have an impact on sales? We have the position for you.

As Lead, Web Marketing & Conversion Optimization, you are responsible for the overall performance of our digital properties (Canada, United States, Europe) and their continuous evolution to support business objectives.

You work in close collaboration with the traffic acquisition, brand, and IT teams, while leading the web team (front-end integrator, e-commerce specialist, etc.). Your objective: maximize the conversion rate, improve user experience, and grow sales.

Responsibilities

• Develop and execute a CRO/UX roadmap aligned with business priorities
• Measure, analyze, and optimize based on KPIs: conversion rate, average basket, loading time... Provide monthly and weekly reports with insights to improve our performance.
• Supervise the web team and contribute to talent recruitment and evaluation
• Implement conversion optimization (CRO) strategies for our sites worldwide
• Deploy and automate tests (A/B testing, heatmaps, etc.)
• Improve the UI/UX of our sites, especially for the security division
• Collaborate with the traffic acquisition team to maximize performance
• Collaborate with IT teams to prioritize structural developments
• Ensure consistency with brand standards, in collaboration with Brand teams.

Qualifications

• University degree in marketing
• Possess 3 to 5 years of experience in web optimization or e-commerce (client or agency)
• Practical experience in A/B testing, Google Analytics 4, Google Tag Manager, heatmap tools
• Asset: knowledge or experience with Salesforce Commerce Cloud
• Bilingual French/English (may need to communicate outside the province)
• You are autonomous, fast, analytical, and you are not afraid to put in the effort to get projects done
• You have an entrepreneurial spirit, you like things to move quickly, and you deliver fast, without compromising on quality.

Additional Information

Equal access to employment:

At VOSKER, we value the essence of each person and celebrate the diversity that allows us to redefine what is possible. We focus on collaboration by offering a healthy and inclusive work environment where all voices are heard.

Do not hesitate to contact us if you have specific needs to make this recruitment process more accessible for you.

Now, it's your turn to tell us about yourself! To do this, simply apply.