Lottery Product Optimization Manager

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Job Description:

Lottery Product Optimization Manager

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Lottery Product Optimization Manager to support product and category optimization initiatives that enhance performance across multiple lines of our retail lottery business. As an individual contributor, this role leverages data-driven insights to identify growth opportunities, support category planning and forecasting, and improve synergies within the business. It also plays a key role in standardizing performance frameworks and driving more effective cross-functional collaboration & decision making .

YOUR ROLE IN THE GAME

Reporting to the Sr Manager Lottery Product Optimization, you will be empowered to:

Product Optimization

• Identify and prioritize opportunities to enhance product and category performance by evaluating key trends, gaps, and growth areas across multiple lines of business (LOBs)

• Lead and support product optimization initiatives that align with broader business objectives, collaborating with cross-functional teams to drive measurable improvements

• Analyze customer behavior, marketing data, sales data, and campaign performance to generate insights that inform product strategy, positioning, and tactical decisions.

• Help support optimizing content on owned assets (e.g., CDU’s DMB’s, DPS & DBS) and run analysis on A/B testing to inform content strategy.

• Support in customer segmentation development and implementation for CRM platform to improve overall customer engagement

• Execute CRM experiments (e.g., A/B tests) to refine targeting and engagement.

• Create and deliver presentations on owned assets test results, pilots, and performance learnings to educate stakeholders and inform cross-functional planning.

• Collaborate with the research team to evaluate category level initiatives through research, other lottery learnings, past game launches and partners in the industry

Planning

• Assist with quarterly planning and monthly forecasting by managing timelines, consolidating stakeholder inputs, and preparing supporting materials and documentation

• Design and implement standardized work templates and frameworks that offer a holistic view of performance and promote consistent, efficient ways of working across teams

• Consolidating and analyzing cross-functional data to contribute to accurate, insight-led performance forecasts.

• Prepare input materials and presentation decks for stakeholders to enable clear, data-backed decision-making.

• Tracking product spend against budgets and forecasts for the product teams.

• Support the development of category level annual revenue targets to meet enterprise strategic priorities and make recommendations as needed

• Evaluate product /category performance to quantify results and identify issues, challenges and recommend course corrections

WHAT YOU NEED TO PLAY

Work Experience: 5+ years of related experience in a similar role   

Education: University degree in Business, Analytics, Marketing or a related field; knowledge of marketing principles including product, promotion, pricing & market research

Critical Skills: Advanced proficiency in Microsoft Excel and PowerPoint; strong attention to detail with the ability to structure and develop compelling presentations using Microsoft PowerPoint; ability to distill complex data into stake holder friendly storytelling; comfortable working with cross-functional teams to translate data into clear, compelling insights and recommendations; effective relationship management, communication and interpersonal skills; conceptual, analytical and problem solving skills; organization and time management skills

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

• Flexible Work Environment: to help balance both work and life

• You Matter: family friendly work practices and hybrid work

• Freedom to Innovate: supports new and better ways to be successful

• Be your Authentic Self: environment that values diversity as a source of strength

• Learning Galore: 24-7 access to robust online learning programs 

• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by July 2, 2025.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

#LI-HYBRID

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.