Loyalty Manager

Responsibilities:

The carrier of this role will be responsible to oversee and lead Caesars Slots Loyalty program with the objective of enhancing the players experience and Caesars brand awareness and long term success.  

The role will cover a range of aspects including:

• Manage the process of the program’s launching while interacting with ext. 3^rd party and all internal studio’s involved functions (i.e., R&D, product, marketing, Economy, Monetization)
• Post launch, program’s management and orechstration of activities including program’s performance monitoring, player’s feedback, marketing promotions, etc.

• Overseeing the pre-launch phase of the Loyalty program including coordination of all activites and stakeholders, including:
  • Coordinaiton with the 3^rd party based on agreed SOW
  • Budget planning and coordination with finance and accounting
  • Coordintion with product team on releases content and timeline
  • Ensuring readiness of plan from Economy, Monetization and operations teams for optimal players experience
  • Coordination with marketing, copy and art teams for readiness of program deliverables (selection of program rewards, players communicaiotn, social media content)
  • Working with Business Analyst team to ensure availability of reporting tools and platforms to monitor and track program’s performance
  • Working with Customer Support team to ensure post launch optimal players’ support services.
• Oversee and ongoing management of the post-launch phase including:
  • Management of program’s promotions with the objective of maximizing players’ engagement, retention and growth.
  • Leading cross functions work with the objective of Introducing new features and capabilities of the Loyalty program based on players’ feedback and preferences.
  • Close monitoring and analysis of program’s data (from all channels) to ensure high program’s performabce and identify opportunities for improvements.

Requirements:

• Knowledge and understanding of Loyalty program’s specifics and methodologies (Gaming industry experience is an Advantage).
• Strategic planning: Developing long-term strategies aligning with organizational goals.
• Budget management: Managing large budgets, ensuring efficient resource allocation.
• Risk management: Identifying and mitigating risks throughout the program lifecycle.
• Process improvement: Analyzing and enhancing processes for better efficiency and effectiveness.