Marketing Art Director

1 Month ago • All levels • Art

Job Summary

Job Description

Techland, a leading Polish video game company with over 30 years of experience, is seeking a Marketing Art Director. This role is responsible for defining the visual identity of games across all marketing channels, ensuring stunning and emotionally resonant visuals that capture the essence of the games. The Marketing Art Director will lead the creation of key art, beauty shots, screenshots, trailers, social assets, and promotional materials, ensuring cohesive and compelling aesthetics. Collaboration with Product, Marketing, and Communication teams is essential, with a primary focus on visual storytelling, mood, style, and quality. Responsibilities include guiding artistic vision, collaborating with artists and editors, owning the look and feel of marketing assets, ensuring visual consistency, providing feedback, translating game themes into visuals, and setting quality standards.
Must have:
  • Define artistic vision for marketing visuals
  • Collaborate with artists and editors
  • Own look and feel of marketing assets
  • Ensure visual consistency
  • Provide hands-on feedback
  • Translate game themes into visuals
  • Partner with Product and Community teams visually
  • Set quality standards
  • Estimate production time
  • Create efficient team cooperation processes
Good to have:
  • Experience in trailer direction or motion graphics
  • Familiarity with cinematic capture or engine-based visuals
  • Understanding of platform-specific visual requirements
Perks:
  • Private medical care
  • Life insurance
  • Pro-health campaigns
  • Gifts for different occasions
  • Outstanding work atmosphere
  • Highly-skilled team
  • Flexible working hours
  • No dress code
  • Dedicated HR Business Partner support
  • Company newsletters, PR & project updates
  • Development budget for each employee
  • Extra two paid days for training and CSR
  • Stable career paths
  • Extensive internal and external training
  • Financing of English and Polish language classes
  • State-of-the-art offices
  • Chillout zones
  • Fully equipped kitchen
  • Gym (Wrocław office)
  • Free car park (Wrocław/Warsaw office)

Job Details

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

As Marketing Art Director, you will be the creative force behind the visual identity of our games across all marketing channels. This role is deeply rooted in artistic direction — you will be responsible for crafting stunning, emotionally resonant visuals that capture the essence of our games and leave a lasting impression on players around the world.

You will lead the creation of key arts, beauty shots, screenshots, trailers, social assets, and promotional materials, ensuring that every visual element reflects a cohesive and compelling aesthetic. While you will work closely with Product, Marketing and Communication teams, your primary focus will be on visual storytelling, mood, style, and quality, not campaign planning or messaging strategy.

Your daily tasks:

  • Define and guide the artistic vision of all marketing visuals for our AA and AAA titles.

  • Collaborate with internal and external artists, editors, and motion designers to produce high-quality assets.

  • Own the look and feel of key arts, beauty shots, screenshots,  social creatives, and campaign visuals.

  • Ensure visual consistency across all channels and maintain alignment with in-game art direction.

  • Provide hands-on feedback and direction to elevate the creative output of the team.

  • Translate game themes, characters, and emotions into striking visual storytelling.

  • Partner with Product and Community teams — not to plan strategy, but to bring ideas to life visually.

  • Setting quality standards and raising the bar for quality.

  • Estimating time needed for production.

  • Creating processes fostering efficient cooperation within the creative team and with Development.

Qualifications

  • A seasoned Senior Art Director, Creative Director or Senior Artist with strong experience in visual design for games or entertainment.

  • An expert in mood, composition, visual storytelling, and defining distinctive artistic styles.

  • A creative leader who thrives on mentoring, inspiring, and getting hands-on when needed.

  • Someone with a passion for visual excellence, not marketing strategy or campaign planning.

  • A collaborative partner who can interpret creative briefs and bring bold ideas to life through visuals.

  • Deep knowledge of the gaming market either through professional experience or personal passion, with understanding of various formats, channels and methods used to promote games.

Nice to Have:

  • Experience in trailer direction or motion graphics.

  • Familiarity with cinematic capture or engine-based visuals.

  • Understanding of platform-specific visual requirements (Steam, PlayStation, Xbox, etc.).

Additional Information

What we can offer:

  • A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.

  • An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.

  • A constant stream of company newsletters, PR & project updates so you will always be in the know.

  • Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.

  • State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).

Job Location

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About The Company

Warsaw, Masovian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)

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